Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Social Media Form Engagement 105

Inside Retail

APRIL 25, 2021

And with live audio rooms, podcasts and short-form audio clips, it appears no stone will be left unturned in Facebook’s audio revolution. Hill describes drop-in audio chat as “the antithesis of the news feed” and said it is changing the paradigm of how we use social media, and in turn, how brands advertise to consumers. “[In

Social Media 246

Social Media Advertising Form Marketing 246

Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

Social Media 230

Social Media Advertising Consumer Form 230

Inside Retail

OCTOBER 25, 2021

A combination of long-standing consumer skepticism towards marketing and the combative political environment in which we now live has accentuated and fueled continued distrust of the internet as a reliable source of truth. One of the core insights of the reports is the value of negative reviews.

Advertising 246

Advertising Consumer Marketing Other 246

Inside Retail

JULY 17, 2023

IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising. I saw that niche. It’s a copy and paste.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

SEPTEMBER 1, 2024

To understand those trends – and ultimately answer the question, what is the state of shipping – we surveyed thousands of consumers and retailers and analysed more than 200 million orders powered through Shippit from 2018 to 2024. days, and express delivery from 1.4

Consumer 278

Consumer Contrast Advertising Balance 278

Hunton Andrews Kurth

MAY 10, 2023

The Ninth Circuit Court of Appeals recently affirmed the dismissal of a putative class action lawsuit brought by a consumer who claimed that The Kroger Company supermarkets falsely advertised its spreadable fruit product containing fruit-based sweeteners as “Just Fruit.”

Advertising 98

Advertising Color Consumer Form 98

Inside Retail

JULY 18, 2024

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. Customer loyalty is increasingly fragile Consumers are also less loyal than ever before, the research shows.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

FEBRUARY 1, 2024

It’s no secret performance marketing on social media platforms isn’t what it used to be but it’s where consumers reside. Michelle Evans, global lead of retail and digital insights at Euromonitor International, said in a statement that “consumers are also seeking more power in their relationships with brands”. Xcel Brands Inc.

Social Media 147

Social Media Marketing Advertising Consumer 147

Inside Retail

OCTOBER 17, 2023

The fact that all generations in the region are spending more time online and experimenting with new technologies such as AI, VR and healthtech, this will affect how Southeast Asian businesses can successfully engage with consumers,” he told Inside Retail. We’re also seeing more than 75 per cent of our advertisers using Reels ads,” he noted.

Consumer 130

Consumer Social Media Advertising Shopping 130

Inside Retail

MAY 19, 2024

It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products. There are so many messages…we need to have the most impactful one in front of consumers.”

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

OCTOBER 25, 2024

The company’s Identity Network – a proprietary database recognising 9 billion devices and 1 billion consumers and observing 2 trillion digital transactions annually – allows brands to deliver the most impactful offers to their target audience at the right moment and on the right channel.

Strategy 242

Strategy Perspective Tailored Promotion 242

Inside Retail

NOVEMBER 23, 2022

Chemist Warehouse will be looking to use its market power with consumers and suppliers to maximise the opportunity in all segments of the broader market,” Craig Flanders, co-founder and managing director of Spinach Advertising, told Inside Retail.

Beauty and Health 246

Beauty and Health Advertising Space Form 246

Inside Retail

JUNE 29, 2023

As a shopper, a consumer like everybody else, it’s all about getting back to the basics: Just make things easy and convenient.” link] That means making your website navigation as easy as possible, and the checkout as simple as possible. .” You won’t even say online or in-store – it will just be a generic term.”

Social Media 246

Social Media Engagement Line Advertising 246

Inside Retail

SEPTEMBER 22, 2021

We know for a fact that consumers are tired of not seeing themselves reflected in advertising and marketing and are finally starting to vocalise this, thanks to the help of platforms like social media,” she said. Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

JANUARY 13, 2022

This is mainly driven by a desire to block annoying ads rather than privacy concerns, and advertisers’ first-party cookies and tracking tags being caught as collateral damage. Consumers clicking on ads and buying products, with the ad platform reporting on the cost, but not all the conversions. Clicking on an ad is also a good signal.

Advertising 130

Advertising Form Layout Engagement 130

Retail Focus

JANUARY 20, 2022

These days, consumers are changing their tastes and preferences. There are a huge number of consumers who prefer video content hence video marketing is the current trend and forms a very integral part of online marketing. The profit of the business depends on the consumers. It is to understand the needs of the consumers.

Marketing 130

Marketing Advertising Strategy Circulation 130

Eye on ESG

JUNE 8, 2023

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

Advertising 52

Advertising Social Media Consumer Promotion 52

Hunton Andrews Kurth

JUNE 6, 2022

The FTC has announced that it is taking a fresh look at its guidance for online disclosures, in part because, according to its Consumer Protection Director, “some companies are wrongly citing the guides to justify practices that mislead consumers online.”. The FTC is taking comment s on these questions through August 2, 2022.

Advertising 95

Advertising Social Media Pattern Form 95

Contra

AUGUST 9, 2021

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

Advertising 59

Advertising Form Social Media Location 59

Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

OCTOBER 26, 2023

Digital retail media refers to the advertising space and audience data that retailers can make available to brands to run digital advertising campaigns. They can also make their audience data available to brands to run digital advertising campaigns on other websites and platforms.

Advertising 130

Advertising Display Promotion Concept 130

Inside Retail

JUNE 22, 2021

The team is also working with vendors to ensure product images and advertising reflect its target audience – like the national TVC and print campaign starring comedian Jean Kittson that Starts at 60 itself is rolling out in conjunction with the launch of its online retail offer. Older online shopping ‘boom’. A race to reach baby boomers.

Department Stores 236

Department Stores Gifts Shopping Consumer 236

Contra

MARCH 16, 2022

What Is Outdoor Advertising? Outdoor advertising, also known as outdoor media, means any ad campaign that publicises your business’s products and services and is done outdoors. Now that we have cleared the main term, several other specific outdoor advertising terms can seem confusing or complicated. Campaign Advertising.

Outdoor 52

Outdoor Advertising Display Promotion 52

Hunton Andrews Kurth

DECEMBER 21, 2022

The FTC has just announced a release of updated “Health Products Compliance Guidance” to help advertisers ensure that claims about the benefits and safety of health-related products are truthful, not misleading, and supported by science. Animal studies have only limited value in predicting the effect of a product in humans.

Advertising 98

Advertising Form Consumer Other 98

RetailMinded

NOVEMBER 19, 2020

The new media and its forms of marketing have taken over the sales world so much that it seems that telemarketing has become non-existent. Although the new forms of marketing much overshadow it, nonetheless it’s still an effective marketing method that benefits both buyers and sellers. What is Telephone Marketing?

Marketing 105

Marketing Advertising Form Strategy 105

Inside Retail

OCTOBER 24, 2021

It’s not surprising that brands are creating more podcasts themselves given how fruitful podcast advertising has been, particularly for retailers. Not only in podcast form, videos of the interviews can be viewed on other social platforms too, all recorded in the comfort of Blow Bar’s very own studio located at the Bronte salon.

Engagement 245

Engagement Expansion Marketing Advertising 245

Retail Focus

DECEMBER 12, 2024

Alan Francis Honan emphasised the importance of maintaining brand fundamentals while allowing for local adaptations, noting that starting too small in new markets could undermine consumer confidence. Inclusive retail fosters unique consumer relationships while demonstrating that business and social conscience can coexist.

Expansion 264

Expansion Retail Space Space Marketing 264

Contra

AUGUST 16, 2024

The Importance of Bus Wraps and Transit Advertising 33 years ago, the world’s first total bus wrap was produced by Contra Vision® for the Pan Pacific Hotel in New Zealand. The impact of bus wraps and transit advertising cannot be overstated. Transit advertising extends beyond city limits.

Advertising 52

Advertising Promotion Outdoor Form 52

Inside Retail

JULY 22, 2021

Consumers, platforms and third-party sellers – from small businesses to major brands – are being invited to make submissions to the commission as it studies a range of potential issues potentially impacting open-market competition. . We are keen to hear about the experiences of Australians, both consumers and businesses.”.

Advertising 130

Advertising Consumer Form Engagement 130

RetailMinded

MARCH 31, 2021

Success in the retail business isn’t as simple as providing consumers with the opportunity to buy your products. You may have already thought about your ideal customers and consumers, what they’re looking for, and their preference on how to shop. These methods of advertising have ultimately helped many companies to grow.

Advertising 119

Advertising Target Market Consumer Perspective 119

Inside Retail

NOVEMBER 1, 2022

Bunnings has printed its last-ever catalogue after the hardware titan axed the glossy bright paper in favour of an entirely digital marketing mix, as the last vestiges from the print era continue to crumble in an increasingly pixelated consumer market. But have some brands been too quick to declare the catalogue a dated relic of a bygone era?

Social Media 130

Social Media Advertising Marketing Perspective 130

Contra

NOVEMBER 18, 2021

2020 greatly disrupted outdoor advertising, however, OOH has shown tremendous progress since then. So, how have these unique circumstances shaped OOH advertising trends in 2021? This tech-driven smart advertisement will provide information key to out of home adverts to ensure that the target audience will interact with it.

Advertising 52

Advertising Outdoor Tailored Social Media 52

Retail Focus

MARCH 3, 2023

For example, many retailers in the past used consumer-based sales promotions to attract the attention of their target audience, such as ‘buy one get one free’ (BOGOF) offers. For example, furniture retailer IKEA effectively communicates its tone of voice through its advertisements.

Advertising 130

Advertising Promotion Apparel Consumer 130

Inside Retail

JUNE 23, 2024

At Beam Bold, we aim to educate consumers on investing in high-quality, long-lasting pieces that can easily be integrated into their existing wardrobe. I have formed an advisory board composed of individuals with various skills that complement mine, such as advertising. IR: What are the challenges you are facing at the moment?

Fashion 246

Fashion Social Media Marketing Advertising 246