Why the founder of Culture Kings wants retailers to sell with emotion and magic
Inside Retail
APRIL 16, 2024
For Beard, retail should go beyond the product and instead be approached as a form of theatre that creates magic, generates connection and evokes emotion for consumers – what he calls “retailtainment”. We’re here to light the customer up: When they walk in we’re going to hit them with this high energy pace, high warmth and confident greeting.
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