Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

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Advertising Engagement Other Marketing 147

Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

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Advertising Marketing Strategy Consumer 278

Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Planning Advertising Engagement Strategy 263

Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Social Media Advertising Promotion Marketing 130

Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Advertising Social Media Tailored Strategy 130

Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and platform habits.

Advertising 130

Advertising Engagement Marketing Strategy 130

Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. Digital natives. “Twitch is creating a new era of digital stars. . “Twitch is creating a new era of digital stars.

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Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

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Inside Retail

AUGUST 22, 2024

This article delves into the psychological effects of the Olympics, explores how they influence consumer behaviour and provides insights into what retailers can do to capture and extend the positive sentiments the 2024 Olympic Games in Paris will generate. Let’s break some of them down and look at a few examples more closely.

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Unity Engagement Social Media Apparel 260

Inside Retail

NOVEMBER 27, 2024

With consumer sentiment and discretionary spend down, many retailers are already facing reduced profit margins and a higher cost of doing business, making hefty discounting for prolonged periods a particularly costly exercise. LSKD’s approach has also garnered the attention of consumers and its community. “We

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Inside Retail

APRIL 16, 2024

For Beard, retail should go beyond the product and instead be approached as a form of theatre that creates magic, generates connection and evokes emotion for consumers – what he calls “retailtainment”. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

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Advertising Pattern Consumer Art 243

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Social Media Form Engagement 105

Inside Retail

MARCH 4, 2024

Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business. Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. And consumers can feel it. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

JUNE 16, 2021

With the addition of Instagram night in 2021, shoppers can now pick from 25 widely advertised limited-time only retail events. It can be tempting to cast a wider net, but during highly competitive seasons when advertising supply is limited, broad targeting can do more harm than good. Reach customers early and across multiple channels.

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Advertising Tailored Engagement Strategy 236

Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Inside Retail

JANUARY 14, 2024

Online scams have evolved so much since the days of the Nigerian Prince scam, that it is hard for consumers to differentiate between what is real and what is fake, and increasingly, established retailers are bearing the brunt of this. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.”

Social Media 260

Social Media Shopping Advertising Consumer 260

Inside Retail

DECEMBER 3, 2023

The last decade has seen the consumer landscape shift from mass market to personalisation and customisation, from a life of bricks-and-mortar shopping to online goods. Organisations that have thrived in the past decade are those that have understood their consumers and pre-empted the trends.

Social Media 264

Social Media Advertising Consumer Food & Beverages 264

Inside Retail

MAY 2, 2024

Speaking at the World Retail Congress in Paris last month, Pelot said that retailers need to learn how to craft a brand voice that speaks to Gen Z and actively listens and responds to their preferences and ideals, fostering a loyal and engaged customer base.

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Hunton Andrews Kurth

AUGUST 30, 2022

CARU, the Children’s Advertising Review Unit of BBB National programs, issued a compliance warning last week reminding industry that the self-regulating body on children’s advertising and privacy intends to enforce its advertising guidelines in the metaverse, just like in the real world.

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Advertising Engagement Space Line 98

Inside Retail

JANUARY 30, 2023

It has never been more difficult – nor more important – to stay one step ahead of evolving consumer habits. There’s little doubt that marketers have another challenging year ahead as they try to grow revenue and build lasting relationships with their customers set against constricted consumer spending.

Consumer 130

Consumer Engagement Advertising Strategy 130

Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. Through these campaigns, Big W drove 34 per cent higher engagement, and 77 per cent lower cost per acquisition, compared to retail benchmarks.

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Social Media Advertising Curate Engagement 228

Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. According to research from McKinsey, 71 per cent of consumers expect companies to deliver personalised interactions. Four key trends stand out as high-growth opportunities for online retailers.

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Customer Retention Social Media Curate Advertising 277

Inside Retail

OCTOBER 9, 2024

From creative advertising, working at the likes of Clemenger and Cummins&Partners, to digital publishing at The Urban List and then moving into pure startup growth roles when I moved to the UK. The post Meet the head of marketing behind Swaggle’s most engaging campaigns appeared first on Inside Retail Australia.

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Inside Retail

SEPTEMBER 11, 2021

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide. Valued at USD $3.73

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Beauty and Health Reimagine Gifts Engagement 246

Inside Retail

JUNE 25, 2022

Whether consumers shop online or in-store, modern marketers need to understand how to reach consumers where they are. . Shopper Marketing is a proven strategy to engage the omnichannel consumer on their path to purchase. . These repeat purchases are made without consideration as the consumer trusts the brand.

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Engagement Marketing Consumer Location 130

Inside Retail

MARCH 14, 2024

She transformed Qantas Loyalty into one of Australia’s most successful customer engagement and omni-retail businesses,” he added. The return on investment from advertising budgets is hard to determine, while the return on investment for loyalty programs is trackable.

Department Stores 243

Department Stores Engagement Customer Engagement Advertising 243

Inside Retail

OCTOBER 29, 2023

Kailis products are also available through a number of domestic and international stockists, but Tindall is focused on growing the brand’s direct-to-consumer presence – particularly on the East Coast. “It’s We feel that customers want to engage with brands directly,” she said. It’s about customer experience for us.

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Advertising Boutique Location Shopping 242

Inside Retail

SEPTEMBER 23, 2021

It has hired people in Australia, Brazil and Europe to make contact with local brands, slashed its commission rate to attract new sign-ups and promised significant exposure through its internal advertising machine. The campaign to sign up new sellers outside of China is a direct effort to change consumers’ perceptions of Wish.

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Hobbies Advertising Merchandising Fashion 246

Inside Retail

JANUARY 30, 2024

Since the advent of paid ads on social media, performance marketing has reigned supreme, offering brands direct access to consumers and the ability to convert sales. I routinely see people approach brand advertising with a performance marketing mindset and then fail to see results,” he concluded.

Marketing 246

Marketing Social Media Strategy Advertising 246

Inside Retail

OCTOBER 25, 2021

A combination of long-standing consumer skepticism towards marketing and the combative political environment in which we now live has accentuated and fueled continued distrust of the internet as a reliable source of truth. One of the core insights of the reports is the value of negative reviews.

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Advertising Consumer Marketing Other 246

Inside Retail

NOVEMBER 8, 2022

Aussie consumers appear to be still spending those cash reserves built up over the Covid years, engaging in some sort of short-term gratification, turning to retail therapy to deal with the news of impending crises. . Being tuned in to your local catchment areas, following the mood of the grassroots consumer will be key.

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Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

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Social Media Advertising Consumer Form 230

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

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Consumer Engagement Shopping Pattern 147