Inside Retail

APRIL 26, 2024

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

Customer Retention 277

Customer Retention Social Media Curate Advertising 277

Inside Retail

JULY 18, 2024

Four in five Australian consumers are cutting down on something to save money as the cost of living crisis bites – and more than half of consumers in the country are looking for the best value when they shop. This highlights the value of knowledgeable staff and how they bolster customer experience.

Customer Retention 264

Customer Retention Consumer Shopping Advertising 264

Inside Retail

JUNE 28, 2021

In today’s new normal, the shopping experience is no longer defined by the boundaries of bricks-and-mortar, but by the customer journey as a whole. Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. Leveraging data for advertising. o n Facebook tracking and user fragmentation, especially with the rise of TikTok.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

MAY 19, 2024

It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies. Réthoré attributes Asian consumers’ affinity for Jurlique to its core range of rose-based products. There are so many messages…we need to have the most impactful one in front of consumers.”

Social Media 264

Social Media Customer Retention Department Stores Concept 264

Inside Retail

DECEMBER 3, 2023

Shopper behaviours are changing rapidly as consumers grapple with the effects of skyrocketing inflation. So how do you know how, when and where Aussies are shopping and reach the right consumer for optimal digital impact in a sea of brand switching? This means that advertising spend is more likely to result in a positive ROI.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Inside Retail

APRIL 11, 2021

That figure may have been an anomaly created by the pandemic but it’s been an opportunity for the group to focus on customer retention. The group uses the demographics tool to pull data on age and gender which they can use to target product and improve customer service. We don’t have money to throw away.

Advertising 130

Advertising Customer Retention Strategy Consumer 130