Advertising Consumer Customer Engagement Light 
Retail Focus
DECEMBER 12, 2023
Capturing the Spirit of Christmas Retailers turn to their windows to capture and amplify this spirit as the streets are adorned in twinkling lights and carol melodies fill the air. Retailers who incorporate interactive elements can encourage passersby to engage with the scene, which enhances the overall experience and makes it memorable.
Inside Retail
FEBRUARY 7, 2024
A recent global study conducted by the IBM Institute for Business Value sheds light on the escalating discontent among consumers with traditional shopping experiences, both in-store and online. The study reveals a significant appetite among consumers for AI-driven enhancements to their shopping journey.
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Creative Displays Now
JULY 24, 2023
Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. You can add video, audio and interactive touch capabilities, creating a personalized customer experience. What Is Traditional Signage? What Is Digital Signage?
Compliantia
MARCH 31, 2023
It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. He says when customers shop online, they can’t connect emotionally with the merchandise, so most often, they simply look for the cheapest option.
VMS
NOVEMBER 30, 2022
Plant-based selections are driving new chains and customer engagement in traditional food chains such as McDonalds and Mendocino Farms. I love the Scandinavian aesthetic and the mix of light, bright materials. Advertisement. Advertisement. Speaking of design, Sweetgreen’s locations are beautifully minimalistic.
Compliantia
NOVEMBER 25, 2022
consumers are willing to pay more for brands they trust. Consider lighting it up at night (even if you’re not open) so that it catches people’s attention. Use your logo and brand colors on your signs, uniforms, business cards, advertising, website, etc., According to a report, 46% of U.S. and your service. to boost recognition.
Inside Retail
JUNE 30, 2021
The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. Many tenants have realised the benefits of using multiple channels to reach out to their customers and offer an omni-channel experience.
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