Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Inside Retail

JANUARY 12, 2023

Because social media is where many consumers spend their time, and where they look for inspiration and discovery. Some platforms have shopping tabs where consumers can browse, save, and buy products – in effect creating their own catalogues and shopping lists. And for consumers: Discovery of new products and services.

Social Media 264

Social Media Beauty and Health Engagement Shopping 264

Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Sales trends This time of year provides a unique lens into consumer behaviour. Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

MARCH 14, 2024

She transformed Qantas Loyalty into one of Australia’s most successful customer engagement and omni-retail businesses,” he added. Doubling down on Myer One To date, Myer’s customer loyalty program Myer One has over 7 million digitally contactable members and the department store’s fiscal turnaround has been loyalty-led. “My

Department Stores 243

Department Stores Engagement Customer Engagement Advertising 243

Inside Retail

NOVEMBER 27, 2023

This is not just a transient trend but a robust response to the changing consumer, who now craves the tactile satisfaction of in-store shopping along with the personalisation and convenience of online commerce. Today’s consumers might browse products online and then feel, try and buy them in physical stores.

Consumer 147

Consumer Engagement Shopping Pattern 147

Inside Retail

MAY 27, 2021

While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. Consumers say they want relevant communication, and retailers say that it is a crucially important effort.

Tailored 246

Tailored Engagement Perspective Customer Engagement 246

Retail Focus

DECEMBER 12, 2023

Importance of Christmas Windows to Consumers Enhancing the Festive Atmosphere Christmas windows transcend their role as mere promotional tools; they emerge as architects of a city or shopping district’s festive ambiance. Christmas windows, with their artful displays and thematic storytelling, serve as powerful emotional touchpoints.

Art 264

Art Display Light Curate 264

Inside Retail

JULY 12, 2023

This revolutionary change, once met with scepticism, is now being hailed as an opportunity to enhance consumer trust and forge stronger connections with audiences. It’s when customers voluntarily provide details about their preferences, interests, and needs. Zero-party data is held close to the vest by many in the industry.

Marketing 130

Marketing Customer Engagement Advertising Consumer 130

Inside Retail

MARCH 5, 2025

Browsing behaviour, purchase history and real-time engagement can reveal critical consumer trends. Consumers express a strong preference for personalisation. Across retail, 67 per cent of consumers want more personalised interactions and real-time recommendations when shopping, especially Millennials (70 per cent).

Tailored 130

Tailored Engagement Consumer Pattern 130

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

APRIL 27, 2022

The report is designed for smart retailers seeking growth outside of their core markets, highlighting four distinct behaviours that have emerged from the latest consumer research. This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. According to the data, an average consumer makes 2.1

Social Media 130

Social Media Consumer Engagement Shopping 130

Inside Retail

FEBRUARY 7, 2024

A recent global study conducted by the IBM Institute for Business Value sheds light on the escalating discontent among consumers with traditional shopping experiences, both in-store and online. The study reveals a significant appetite among consumers for AI-driven enhancements to their shopping journey.

Focal Point 130

Focal Point Shopping Consumer Engagement 130

Inside Retail

JUNE 3, 2021

Combine this with a customer base whose expectations of what makes a great experience have continued to rise, and in some cases are heightened through periods of lockdown, and you have a sense of the challenge facing the retail sector. Click and Collect no longer nice to have.

Location 147

Location Customer Engagement Advertising Shopping 147

Retail Focus

MARCH 2, 2022

The Benefit Of A Customer Relationship Management System In The Financial Sector . We may discover patterns, effective advertising, and activity amounts from each client or segment from the analysis. 2. Boost Customer Engagement. It will have a significant influence on retaining customers.

Management 130

Management Advertising Strategy Engagement 130

Creative Displays Now

SEPTEMBER 3, 2024

In-store shopping relies on displays to attract customer attention and make your products stand out from the competition. As a result, in-store marketing is crucial to the success of a consumer product company. In those days, merchants used hand-painted fabrics and plaques to advertise their businesses. With an estimated $3.7

Display 95

Display Engagement Shopping Promotion 95

Compliantia

MARCH 31, 2023

It wasn’t too long ago that retailers and consumers were facing a plague of out-of-stock merchandise and empty shelves — on account of supply-chain disruptions in global retail. He says when customers shop online, they can’t connect emotionally with the merchandise, so most often, they simply look for the cheapest option.

Merchandising 97

Merchandising Planning Visual Merchandising Display 97

Creative Displays Now

JULY 24, 2023

Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. You can add video, audio and interactive touch capabilities, creating a personalized customer experience. What Is Traditional Signage?

Display 97

Display Advertising Visual Merchandising Promotion 97

Compliantia

JULY 4, 2023

Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors. Varying local and regional laws and regulations Different locations often have specific laws and regulations related to promotions, discounts, and advertising.

Promotion 98

Promotion Location Management Customer Engagement 98

VMS

NOVEMBER 30, 2022

Plant-based selections are driving new chains and customer engagement in traditional food chains such as McDonalds and Mendocino Farms. Advertisement. Advertisement. It’s not just about the interiors and digital experiences, but the total brand experience, including the food itself.

Beauty and Health 80

Beauty and Health Interior Advertising Flow 80

Retailing Insight

MARCH 13, 2023

Those fluctuations derive from the changing economy and changes in customer preferences and habits… No matter if your business is brick-and-mortar, has an e-commerce model, or is a business you are planning to launch this year, you need effective marketing strategies — whether you are seeking to grow or just to ‘keep the lights on.’

Strategy 52

Strategy Marketing Social Media Advertising 52

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. Keep your brand at the front of customers’ minds.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. 2 Mobile-first cohorts like Zoomers (Gen Z) are a key group influencing consumer trends as they relate to the direction of social commerce and the omnichannel retail equation.

Social Media 52

Social Media Shopping Consumer Marketing 52

Retail Bound

DECEMBER 3, 2021

By utilizing mobile technology and social media, and by using attractive design principles to attract customers’ attention, you can maybe take advantage of some of these impulse buying behaviors that many of us have. Mobile access is key : More and more consumers are making purchases using their mobile devices.

Social Media 52

Social Media Planning Suggestive Selling Shopping 52

CRP

JANUARY 27, 2023

Consumers have understandably grown skeptical about brands indulging in self-promotion. Influencer marketing is the most popular and significant trend in advertising, with brands worldwide teaming up with influential online celebrities to spread their brand message. million worth of merchandise in one day. Image Courtesy: MM.LaFleur 3.

Gifts 52

Gifts Fashion Color Promotion 52

Compliantia

NOVEMBER 25, 2022

consumers are willing to pay more for brands they trust. Use your logo and brand colors on your signs, uniforms, business cards, advertising, website, etc., It helps to boost the morale of the franchisee, enhance customer engagement, avoid unnecessary disruptions, and contribute to the overall growth of your brand.

Color 52

Color Social Media Perspective Customer Engagement 52

Inside Retail

JUNE 5, 2022

And although Google’s privacy pivot is a win for privacy-conscious consumers; it’s a headache for retailers who rely on these third-party cookies to advertise effectively. And the reason is simple: this preference data comes directly from the consumer so there are no intermediaries – no guesswork.

Engagement 242

Engagement Consumer Customer Engagement Strategy 242

Inside Retail

JUNE 30, 2021

The retail industry in Malaysia has struggled during Covid, but shopping centre Pavilion in Kuala Lumpur has continued to find a way to reach consumers. Many tenants have realised the benefits of using multiple channels to reach out to their customers and offer an omni-channel experience.

Department Stores 246

Department Stores Shopping Layout Outdoor 246

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

FEBRUARY 23, 2025

EMarketer predicts digital retail advertising spending will reach a staggering US$166 billion in 2025, a dramatic leap from the $46.4 Retail media offers the promise of highly personalised product recommendations, promotions, and content, leading to increased customer engagement and conversion rates.

Advertising 130

Advertising Customer Engagement Management Sporting Goods 130

Inside Retail

FEBRUARY 13, 2025

In an increasingly online world, experiential marketing has become an increasingly important way for brands to build community and music festivals offer an unrivaled platform for customer engagement. They are one of the few places where thousands of people come together to experience a pure form of joy and connection, he added.

Engagement 147

Engagement Advertising Artistic Customer Engagement 147