Inside Retail

OCTOBER 13, 2021

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services. Traditional mass-media campaigns simply cannot compete with that.

Marketing 277

Marketing Social Media Advertising Consumer Electronics 277

Retail Focus

JUNE 7, 2021

The initiative, developed by the company’s dedicated Sustainability Leadership Team, has already been trialled on units manufactured for several of its clients, including beauty and consumer electronics brands. www.arken-pop.com.

Display 148

Display Consumer Electronics Advertising Management 148

Inside Retail

AUGUST 26, 2021

On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.

Consumer Electronics 130

Consumer Electronics Management Advertising Fashion 130

Inside Retail

MAY 21, 2023

Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.

Consumer Electronics 130

Consumer Electronics Promotion Flow Perspective 130

Retail Bound

FEBRUARY 29, 2024

Out of numerous brilliant ideas, only a handful evolve into products that consumers truly desire. Depending on the nature of your business, be it a startup or a larger company, crowdfunding platforms have emerged as a powerful tool, particularly for startups and companies launching innovative consumer electronics.

Concept 52

Concept Consumer Design Consumer Electronics 52

Retail Bound

OCTOBER 15, 2024

We work with a range of industries, from consumer electronics to lifestyle products, and specialize in both offline retail and e-commerce strategies tailored to the unique dynamics of the region. Unlike Western markets, APAC encompasses a wide range of cultures, languages, and consumer preferences.

Consumer Electronics 52

Consumer Electronics Tailored Strategy Balance 52

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52