Inside Retail

APRIL 19, 2021

But talking like that weird dinner party berk is how advertising seems to talk these days. In other words – the words of Shirley Polykoff, in fact – “Copywriting is a conversation with the consumer.” A great example of using common words to say uncommon things isn’t from advertising, but politics. And you’d be right.

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Inside Retail

AUGUST 14, 2023

The Federal Court has ordered that Dell Australia pay $10 million for misleading consumers about the discount prices of its add-on computer monitors, the Australian Competition & Consumer Commission (ACCC) reported. More than 5300 monitors were sold to consumers with overstated discounts.

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Inside Retail

NOVEMBER 3, 2022

Federal Court proceedings have been initiated against Dell Australia by The Australian Competition and Consumer Commission (ACCC) for allegedly making false or misleading representations about the cost of add-on monitors at checkout. We know that many consumers turned to online purchases to buy equipment for working and schooling from home.”.

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Inside Retail

MAY 2, 2024

Australia’s leading supermarkets, Coles and Woolworths, delivered their third-quarter results to shareholders this week along with new consumer insights. Both retailers reported that the current economic environment has challenged consumers’ discretionary spending and that households have evolved their buying habits to seek out value.

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Inside Retail

DECEMBER 2, 2024

Martech advancements are amplifying the opportunity to understand the behaviours, needs and preferences of consumers and convert into the right message in the right channel at the right time. Still, consumers are often likely to accept ads when they don’t have to pay to subscribe or can pay less. Personalisation is also big business.

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Inside Retail

OCTOBER 17, 2024

The Federal Court has ruled that Harvey Norman, along with Latitude Finance Australia, made false and misleading financial claims in a national advertising campaign. “The financial obligations under a credit card are different to what was advertised by Harvey Norman,” said Asic deputy chair Sarah Court. .

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Inside Retail

DECEMBER 11, 2024

The Australian Competition and Consumer Commission (ACCC) brought Meg’s Flowers to court, noting that the flower shop did not directly maintain any local shopfronts accessible to customers, contrary to its claims in 156 websites and in 7462 Google advertisements.

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Inside Retail

AUGUST 15, 2024

Dull advertising. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. But lately, I read a report that I reckon you need to know about because it discusses dull advertising in an utterly eye-opening way. billion annually.

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Inside Retail

APRIL 21, 2022

million in penalties by the Australian Federal Court for misleading consumers over hotel prices. The court found that in January 2020, the company deceived consumers through misleading misrepresentations of hotel room rates on its website and in television advertisements. .

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Inside Retail

MARCH 11, 2024

That typically includes the ‘Super Bowl of advertising’: the actual Super Bowl. In fact, Sensor Tower claims Temu and Shein were Meta’s (owner of Facebook) second and fourth-largest advertisers in Q4 last year. Amazon long made this leap to advertise its retail platform, cloud computing offering and Prime Video.

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Inside Retail

JUNE 4, 2024

A decade or so ago, for most retailers, television advertising was the most effective way to meet the masses, whether it be to promote great deals or craft a specific brand image. billion will be spent by advertising on social media channels this year – 14.3 It forecasts US$247.3 per cent more than last year.

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Retail Focus

SEPTEMBER 2, 2024

In today’s digital age, Pay Per Click (PPC) advertising is crucial for businesses aiming to boost their online presence and drive targeted traffic. This article discusses the importance of PPC, how to select the best Pay Per Click advertising company , and why Paramount Digital is considered the top choice in the UK.

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Inside Retail

MAY 4, 2022

Customers want to have meaningful conversations, not be advertised to. Customers want personal advisors, not advertisers. Mass media and advertising can still play a role to inspire larger audiences, but brands need to also manage the micro interactions to create more personalised experiences that feel more authentic and engaging.

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Inside Retail

SEPTEMBER 25, 2024

Retail media has rapidly evolved in Australia, reflecting a global trend where retailers are leveraging their customer data to create powerful advertising platforms. Epsilon has recently become a member of IAB to learn from and guide fellow industry brands on understanding their digital ecosystem, consumer trends and platform habits.

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Inside Retail

NOVEMBER 27, 2024

The Australian Competition and Consumer Commission (ACCC) launched the legal action in the Federal Court against Webjet for displaying “flights from $X” statements but omitting its compulsory service fee and booking price guarantee fee in the advertised prices between November 2018 and November 2023.

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Inside Retail

MARCH 3, 2024

Mosaic Brands is facing legal action for allegedly breaching the Australian Consumer Law by failing to deliver “several hundred thousand products” to its customers within advertised timeframes. The court case promises to be a headache for incoming CEO Erica Berchtold whose appointment was announced last week.

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Retail Focus

NOVEMBER 26, 2024

Consumers commonly invest in the product recommendations of their chosen influencer; others are turned away by what they deem inauthentic content. This paradox signals a growing trend: influencers can both entice and deter consumers. “In Influencer Red Flags For The Consumer: Beware of ‘Over-Sponsored’ content.

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Inside Retail

NOVEMBER 8, 2021

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Inside Retail

MAY 29, 2024

The rise of online shopping scams presents significant reputational risks for e-commerce businesses of all sizes if they don’t take proactive measures to help protect consumers. Notably, this is when many retailers are advertising End Of Financial Year (EOFY) sales. So far this year, Australians have lost more than $1.2

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Inside Retail

OCTOBER 5, 2022

Retail giant Havey Norman, and credit provider Latitude, are being sued by the Australian Securities and Investments Commission (ASIC) for allegedly misleading consumers on interest-free finance deals. . Consumers have a right to make informed choices,” said Court.

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Inside Retail

JULY 29, 2024

These innovations make it easier for consumers to purchase what they need, when they need it, enhancing the overall shopping experience. Giving as the new gifting Social good is at the forefront of consumers’ minds. Measure success There’s nothing more valuable for advertisers than being able to measure outcomes.

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Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will also consider the role of other parties, including advertisers, marketers, brands and social media platforms in facilitating misconduct.

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Inside Retail

MARCH 15, 2024

The retailer admitted it had published misleading star ratings for its products, advertised misleading discounts, and added surcharges that were inadequately disclosed. Online florist and gift retailer Bloomex has been fined $1 million for making false and misleading representations on its website.

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Inside Retail

MAY 16, 2024

Australian period underwear brand Modibodi has always taken a bold approach to advertising. If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too.

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Inside Retail

NOVEMBER 11, 2022

Trans-Tasman retailer Strand formerly known as Strandbags has been fined $780,000 (AU $709,246) in the Auckland District Court after being convicted of misleading consumers over discounts. Rawlings cautioned businesses that bargains offered should be genuine, unambiguous and not promoted in a way that “entices” consumers.

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Inside Retail

AUGUST 4, 2024

Amazon.com reported slowing online sales growth in the second quarter and said cautious consumers were seeking out cheaper options for purchases, sending shares down nearly 8 per cent. Amazon’s CFO, Brian Olsavsky, told reporters on a call that consumers “are continuing to be cautious with their spending trading down.”

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Inside Retail

NOVEMBER 12, 2023

However with consumers feeling the pinch from rising inflation around the world, how are ads changing to capture spending this Christmas? Vying for attention” According to advertising agency The General Store’s chief creative officer Marcus Tesoriero, creating holiday ads is not an easy task. “You

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Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Fulfilment of the future.

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Inside Retail

OCTOBER 26, 2023

Amazon has delivered a stunning 244 per cent growth in third-quarter net income as – in the words of one analyst – it overrides the slight slowdown impacting the wider US consumer economy. The e-commerce giant booked a net income of $9.9 billion during the third quarter of FY23. Amazon reported a 13 per cent increase in net sales to $143.1

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Inside Retail

AUGUST 10, 2022

Unlike the early years of e-commerce, today’s environment requires diversification across an appropriate variety of channels to strengthen visibility; brands must be active where their target consumers are shopping. More customer data from direct interaction with consumers.

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Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews. Influencers in the spotlight.

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Inside Retail

APRIL 17, 2024

Clorox Australia is facing legal action from the Australian Competition and Consumer Commission (ACCC) over allegations it made false or misleading representations about certain Glad-branded kitchen and garbage bags being partly made of recycled “ocean plastic”. Clorox withdrew both products from supply to retailers last July.

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Inside Retail

JUNE 22, 2022

Samsung Australia admitted to misleading buyers of some of its ‘Galaxy’ phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator had first sued the company in July 2019. The offending ad (Image: ACCC).

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Inside Retail

SEPTEMBER 15, 2022

Mosaic Brands has paid $266,400 in penalties following two infringement notices issued by the Australian Competition and Consumer Commission (ACCC) for misleading representations. No consumer orders have been registered for either of these products on Mosaic Brands’ websites.

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Inside Retail

MAY 26, 2021

Mosaic pays $630,000 for breaching consumer law. During the period between March and June 2020, however, Mosaic sold a number of ‘Health Essential Products’ that were deemed to be falsely or misleadingly advertised by the ACCC.

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Inside Retail

APRIL 16, 2024

For Beard, retail should go beyond the product and instead be approached as a form of theatre that creates magic, generates connection and evokes emotion for consumers – what he calls “retailtainment”. Create the brand, the emotion, the resonance, break [consumers] patterns so they remember you,” concluded Beard.

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Inside Retail

DECEMBER 1, 2023

The penalties are the highest imposed for resale price maintenance in Australia, according to the Australian Competition & Consumer Commission (ACCC). It is illegal for suppliers of goods to specify a minimum price below which a reseller must not supply, advertise, or display those goods for sale.

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