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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Depending on the nature of your business, be it a startup or a larger company, crowdfunding platforms have emerged as a powerful tool, particularly for startups and companies launching innovative consumer electronics. These platforms play a key role by providing a mix of funding, market validation, and promotional opportunities.

Concept 52
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Creating Buzz For Product Launches Through Experiential Marketing

RetailMinded

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. This can be as simple or as advanced as you’d prefer.