Advertising Consumer Electronics Management 
Inside Retail
OCTOBER 13, 2021
Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.
Retail Focus
JUNE 7, 2021
The initiative, developed by the company’s dedicated Sustainability Leadership Team, has already been trialled on units manufactured for several of its clients, including beauty and consumer electronics brands. www.arken-pop.com.
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Inside Retail
AUGUST 26, 2021
On Friday, JB Hi-Fi Group CEO Richard Murray officially left the consumer electronics company, where he has held various roles for the past 18 years, to lead Solomon Lew’s Premier Retail business; Terry Smart, previously managing director of The Good Guys and CEO of JB Hi-Fi, took over the top position.
Inside Retail
MAY 21, 2023
Retail media is estimated to be a $180 billion global opportunity, according to the World Advertising Research Center. It is often described as advertising’s third big wave after search and social ads, and has been adopted by some of the world’s biggest retailers.
Retail Bound
FEBRUARY 29, 2024
In this phase, detailed analysis of failures and product yield is carried out, while the logistics and supply chain management are streamlined for efficiency. Think about developing marketing strategies to raise awareness and drive sales, including advertising, promotions, and social media campaigns.
Retail Bound
OCTOBER 15, 2024
This month, we sat down with Aurelien Joly, the Founder and Managing Director at Unlock APAC to ask him the following questions. We work with a range of industries, from consumer electronics to lifestyle products, and specialize in both offline retail and e-commerce strategies tailored to the unique dynamics of the region.
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