Advertising Color Consumer Light 
Retail Focus
DECEMBER 12, 2023
Capturing the Spirit of Christmas Retailers turn to their windows to capture and amplify this spirit as the streets are adorned in twinkling lights and carol melodies fill the air. The twinkling lights, whimsical decorations, and thematic narratives contribute to a shared experience that extends beyond individual store boundaries.
VMS
DECEMBER 2, 2022
E ACH ISSUE OF VMSD showcases the latest new and noteworthy products from a variety of categories, from fixtures to mannequins to materials to lighting – and everything in between. Nora Lighting’s Iolite LED Small Aperture Can-less Downlighting. Nora Lighting. MANUFACTURER: Nora Lighting. PRODUCT CATEGORY: Lighting.
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Inside Retail
AUGUST 18, 2021
After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings. But while many consumers applauded the rebrandings, others felt that they didn’t go far enough.
Creative Displays Now
JULY 24, 2023
Traditional or static signage is a large print format advertising tool used to display brand messages and advertisements in several settings. Many consumers factor sustainability into their purchase choices — green purchase and marketing are vital considerations. What Is Traditional Signage? What Is Digital Signage?
Creative Displays Now
APRIL 29, 2024
Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. The products may be grouped according to usage, category, theme and color. It encourages customers to purchase multiple items that may be used together.
Creative Displays Now
MARCH 8, 2022
From the moment consumers step foot in a store, they start making purchasing decisions based on what they see. The display colors, lighting and messaging play a significant role in which products catch their eye. The colors you choose impact how customers respond to your merchandise. Visual Merchandising Explained.
Retail Works Inc
FEBRUARY 24, 2022
If windows are tinted be sure to add a neon, or equally noticeable “open” sign to alert consumers when you are open for business and use light colored vinyl for window graphics/signage. Check out past utility bills, common area costs (if in a multi-tenant building), insurance, cleaning/maintenance, advertising, etc.
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