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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

“Our ultimate goal is to help kids make sport a daily habit for a lifetime, and I think that starts by reframing the discussion so that you don’t ‘do sports,’ you ‘play sports’,” Cal Dowers, global vice president and general manager for Nike Kids, said. From December, the sports apparel brand will take Nikeland to the next level.

Apparel 173
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Make a statement with signs and graphics

Retail Focus

Liberty managing director Will Smith said: “The project required external and internal window graphics, floor graphics, wall coverings and other displays and features, including outdoor flags and a fully decorated treadmill. The greyback media also has an air escape feature that allows for quick and easy application.

Art 148
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Rainier Industries Acquires Outdoor America Images Corporation

VMS

Together, Rainier Display and OAI offer a full suite of services including design, print, dimensional fabrication (wood and metal), project management and installation – nationwide. Customers of both brands will directly benefit from the combined product expertise, geographic reach, and manufacturing capabilities of our new company.”.

Outdoor 52