Inside Retail

MARCH 3, 2024

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures. per cent of total beauty industry ventures.

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Inside Retail

JUNE 26, 2023

But while a growing number of fashion brands are now advertising in a more body-positive way the same shift hasn’t occurred in the beauty industry, which still largely depicts flawless skin to sell products. However, the beauty industry still has a way to go. People want clear skin, we all know and understand that.

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Inside Retail

NOVEMBER 25, 2021

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: What are the challenges of staying connected to your community without social media, and how do you plan to address them?

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Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7

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Inside Retail

JANUARY 9, 2024

American actress Madelyn Cline is the newest Revlon global brand ambassador, joining Ashley Graham and Megan Thee Stallion as faces of the American beauty label. Known as a fashion guru on the red carpet and a go-to for her beauty and skincare routines, Cline has a cross-platform social media reach of 25 million.

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Inside Retail

JUNE 2, 2021

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. Let’s take a closer look. billion (approximately AU$76 billion) by 2024.

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Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. Apparel, beauty, health and wellness were the biggest beneficiaries at that time. trillion ($1.9

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Inside Retail

OCTOBER 4, 2022

The sweeps will commence during the coming weeks as part of the consumer watchdog’s compliance and enforcement priorities as it clamps down on deceptive advertising and marketing practices. “Misleading claims about products or services undermine consumer trust and confidence in the market.” Influencers in the spotlight.

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Inside Retail

JULY 19, 2023

L’Oreal has named social media personality Kendall Jenner a global ambassador as part of its strategy to improve the brand’s image. Kendall Jenner will be the face of L’Oreal Paris’ beauty campaigns beginning in September.

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Retail Focus

AUGUST 14, 2024

CBD vapes have emerged as a leading cultural wave, gaining wide acceptance and epitomizing a significant shift in public opinion on issues related to health and lifestyle. The beauty of CBD vapes is that they are adaptable and available to everyone.

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Inside Retail

OCTOBER 27, 2021

Since launching Alya Skin in 2018, Manny Barbas and James Hachem have leveraged the power of social media to bring their brand to the world. Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. Take feedback constructively.

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. Our brand awareness is driven through social media, and really that’s our number one form of advertising: TikTok and Instagram, and Facebook digital advertising.

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Inside Retail

MAY 19, 2024

Ask any beauty insider and they’ll tell you that natural skincare – where products are infused with ingredients found in nature rather than a lab – is trending. The brand has been working with content creators for some time and it recently formalised its social media strategy, as evidenced by the influencer trip it hosted earlier this year.

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Inside Retail

FEBRUARY 20, 2023

Vitamin company JSHealth claims it has entered court proceedings against Australian Health Vitality, the owner of retail competitor Life Botanics. The litigation came to light due to social media posts from both companies. Can’t hide behind your social media account and PR Team now… it’s gonna be public!!!

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Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Driving social change for postpartum mums is a challenge but is incredibly important.

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Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Driving social change for postpartum mums is a challenge but is incredibly important.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing. And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. It was an incredible launch, we had a captive audience on social media.” We want to hear what you think!

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Inside Retail

MARCH 4, 2024

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. It appears retail has left behind the Baby Boomer generation along with its disposable income and brand loyalty.

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Inside Retail

JUNE 27, 2021

In an effort to connect the beauty and gaming communities, Benefit Cosmetics is taking its 2020 Game Face campaign to the next level with the launch of a Twitch channel for female-identifying gamers. I hope to see more beauty brands tap into the gaming industry to support and highlight underrepresented talent.”.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. They’re giving us ideas and we’re featuring our in-house beauty experts on our podcasts — these are the same people who train our store team members.

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Inside Retail

AUGUST 11, 2024

The app, which combines social media and e-commerce, has long been a significant source of inspiration for brands looking to reach and engage with customers in China. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. How can brands utilise it?

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RetailMinded

OCTOBER 10, 2024

In contrast to conventional advertisement approaches, influencers allow brands to communicate with consumers using the influencer’s words. This connection fosters a credibility that can only be beneficial when consumers have become more skeptical of traditional advertisements.

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Retailing Insight

NOVEMBER 14, 2023

Books abound about living in blue zones or adopting a blue zone lifestyle, and the internet is replete with supplements, nutritional advice, beauty and other kinds of products, body improvement programs, and more, all focused on increasing your life expectancy. and are in their late 70s.

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Fashion Retail Tech

OCTOBER 15, 2019

LVMH bets on a mental health-focused streetwear label. Marketing + Social Media. Facebook agrees to pay advertisers $44M over inflated video stats. Abercrombie & Fitch focuses on mental health. Aspirational realness,” the Instagram cool-girl look disguises advertising as authenticity. Social Media Today.

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Retailing Insight

JULY 18, 2023

Customers and prospective customers should have the same experience with your brand when visiting your store, interacting with your staff, making a purchase, attending a store event, visiting or shopping on your website, following your brand on social media, reading your customer newsletter, even lodging a complaint, or making a request, and more.

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Hunton Andrews Kurth

OCTOBER 5, 2021

Multi-level marketing has touched us all – whether it be purchasing beauty products, essential oils, or health supplements from a friend through social media, or receiving an invitation to join a team of seemingly successful people working their “side hustle.”

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Inside Retail

SEPTEMBER 1, 2022

Her e-commerce strategy is also important, but the costs of advertising on social media platforms can be quite expensive in the long run. “There are interesting trends in Singapore, we have distributors bringing in niche perfume brands that can cost up to $700 SGD a bottle, and it gets snapped up quickly.

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Snap Retail

APRIL 8, 2021

Your gross margin should not be taken as a day-to-day indicator of your business’s financial health. Forms of inbound marketing include blogging, social media marketing, and email marketing. The beauty of drip email campaigns is that they use customer data to deliver customized, personalized emails every time.

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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