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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . We were fortunate to receive enough industry collaboration to undertake a comprehensive meta study of the retail industry incorporating home, health and beauty, and consumables.

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Eyes on Asia: Why Australian beauty brand The Quick Flick entered Singapore

Inside Retail

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

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How Hue’s Nicole Clay is making the beauty industry more inclusive

Inside Retail

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures. The trio ended up raising approximately $2.1

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Skin deep: Why Camilla and Marc, H&M and Jurlique are embracing ageing

Inside Retail

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing. And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. They’re giving us ideas and we’re featuring our in-house beauty experts on our podcasts — these are the same people who train our store team members.

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Woolies and Coles Make the Space for darker shades of beauty products

Inside Retail

A campaign to make beauty more accessible and inclusive for people of colour is gaining momentum in Australia and has pressured the country’s biggest supermarkets to take action. Both Coles and Woolworths have agreed to make changes, starting with trials of darker foundation shades in collaboration with beauty giants Maybelline and L’Oreal.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7