Remove Advertising Remove Beauty and Health Remove Engagement
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Opinion: Say hello to the new face of beauty retail

Inside Retail

Many beauty retailers are reliant on physical experiences, but as we remain in lockdown, savvy brands are reimagining how to deliver new engaging experiences virtually by leveraging new technologies. billion in 2020 (Mordor Intelligence, 2021), Australians are major consumers of health and beauty products worldwide.

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Itching to Twitch: Inside the world of live-streaming

Inside Retail

It provides any person with access to a computer screen, mobile or internet the chance to watch a streamer and interact with them live through the chat function, enabling the audience to engage directly with the person they are watching,” Manuel told Inside Retail. Digital natives. “Twitch is creating a new era of digital stars.

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What does the TGA’s health influencer ‘ban’ mean for business?

Inside Retail

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.

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Deep dive: What social commerce looks like around the world

Inside Retail

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . It’s actually really exciting and we’re positive about the creative attitude that we can have towards engaging with our customers.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. They’re giving us ideas and we’re featuring our in-house beauty experts on our podcasts — these are the same people who train our store team members.