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Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.
At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.
At the other end of the spectrum were beautifully curated celeb mum and bub snaps. Chong, a mother of four, said postpartum life is rarely as it’s portrayed in media and advertising, and the brand wants to use representative imagery that helps women to feel “prepared, seen, understood and proud” of their postpartum journey.
Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Beyond just ‘buy now’ buttons, these include customisable Facebook and Instagram shops, peer-to-peer marketplaces, curated shopping lists such as on Pinterest, livestreamed events, and shoppable AR filters such as shoppable lenses on Snapchat. .
Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel.
In the east, for example, local curators have filled the backpack to reflect the culture of Stockholm, with tech, textiles and cosmetics. Using a colour code, a glossary and a cross referencing system, Richards and Scarpetta have aimed to make the information clear, concise and beautiful, in a way they claim has never been done before.
“You can still work in advertising but at Google, or still do fashion but at Depop, for example.” Jamieson also notes a rise in “curation” roles. “Beautiful design evokes feelings and you can’t underestimate that when it comes to digital products.” Are companies hiring?
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