Inside Retail

OCTOBER 4, 2022

‘Internet sweeps’ have been organised by the ACCC (Australian Competition and Consumer Commission) to identify companies making environmental and sustainability claims they cannot back up – also termed ‘greenwashing’ – and platforms publishing misleading reviews.

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Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. The post What does the TGA’s health influencer ‘ban’ mean for business? Short-term pain for long-term gain.

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He points to supermarkets, electronics, apparel, furniture, health, sports and beauty as strong emerging categories on the platform.

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Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Consumers] don’t always want to see the slender, 20-year-old model featured in the campaigns for the brands they buy.

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Inside Retail

JULY 15, 2024

So it follows that, along with all the face re-arrangements and botoxing (which, by the way, is also turning Thailand into a medical tourism hub) is a post-Covid boom in the retail beauty product sector. Lotions, serums, sunscreens and other skincare products typically advertise whitening on the label. billion last year.

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Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Shelley Sullivan: MCoBeauty is in its sixth year.

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Inside Retail

MAY 9, 2021

To better understand the shifts in consumer needs, Zalora leaned into data. Zalora also expanded into new categories amid changing consumer behaviour. “We “If you have a wide variety of products, it’s hard to find what you are looking for, so communication is key. Essential expansion.

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Inside Retail

MARCH 3, 2024

However, even though Black women, and the BIPOC community more broadly, are the largest driver of sales across multiple beauty product categories, they are often the least represented in the multibillion-dollar industry. per cent of total beauty industry ventures. per cent of total beauty industry ventures.

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Inside Retail

JUNE 2, 2021

China’s beauty industry has gone from struggling through the pandemic to flourishing with new trends now that the virus is under control. Now, domestic beauty brands and beauty products for men are having a moment. The Chinese beauty market. Consumers are now concerned about key ingredients, efficacy and quality.

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Inside Retail

AUGUST 30, 2022

The Australian beauty brand known for its eyeliner products, The Quick Flick, has expanded its reach into Asia with Singapore as its first destination, tapping into the city state’s US$1.13 billion beauty market. The Quick Flick’s products are being distributed in partnership with local beauty e-commerce platform Powella.

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Inside Retail

OCTOBER 27, 2022

Fast-growing British beauty brand Trinny London has come a long way since launching online five years ago. million, a fraction of the amount that many other direct-to-consumer businesses have raised to achieve a similar annual revenue. So far, Trinny London has raised £7.5

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Inside Retail

MAY 10, 2021

Makeup and beauty giant Sephora has smeared its once flawless reputation with an ugly shade of performative inclusion. Include disabled talent in your advertising and marketing material. On the surface, Sephora Mississippi’s recent pledge to hire 150 staff with disabilities looks very attractive and worthy of praise. Visit: lisacox.co.

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Inside Retail

JANUARY 12, 2023

Apparel, beauty, health and wellness were the biggest beneficiaries at that time. Because social media is where many consumers spend their time, and where they look for inspiration and discovery. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

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Inside Retail

MARCH 4, 2024

Retailers have failed to understand and represent a large consumer demographic that could be lucrative to their business. Kopanidis believes that brands have reduced this consumer group to a stereotype that does not want to engage in the lifestyles and hobbies that are so often attributed to Gen X, Millennial, Gen Z and now Gen Alpha.

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Inside Retail

MAY 19, 2024

Ask any beauty insider and they’ll tell you that natural skincare – where products are infused with ingredients found in nature rather than a lab – is trending. It sells both direct-to-consumer through a mix of online and stand-alone stores and via retail partners, including department stores and pharmacies.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’. Sparking a conversation.

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Inside Retail

SEPTEMBER 5, 2021

And it’s this desire to create authentic connections with consumers that prompted a partnership between leakproof underwear brand Modibodi and the visual communications company. Most postpartum images were simplistic post-birth representations of baby ‘bliss’ or ‘blues’. Sparking a conversation.

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Social Media Beauty and Health Advertising Curate 243

Inside Retail

SEPTEMBER 30, 2021

A campaign to make beauty more accessible and inclusive for people of colour is gaining momentum in Australia and has pressured the country’s biggest supermarkets to take action. Both Coles and Woolworths have agreed to make changes, starting with trials of darker foundation shades in collaboration with beauty giants Maybelline and L’Oreal.

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Inside Retail

FEBRUARY 7, 2022

Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’. More than 30 products later and with a valuation of US$1.8

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Inside Retail

JULY 7, 2021

But the industry is increasingly under scrutiny, due to the impact content can have on the mental health of young people, with many influencers criticised for misleading consumers about products and their appearance through the use of editing tools. billion this year, up from US$9.7 Importance of authenticity.

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Inside Retail

AUGUST 18, 2021

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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Inside Retail

JUNE 17, 2022

Today’s filing will allow Revlon to offer our consumers the iconic products we have delivered for decades, while providing a clearer path for our future growth,” said Debra Perelman, Revlon’s president and CEO. Consumer demand for our products remains strong – people love our brands, and we continue to have a healthy market position.

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Inside Retail

OCTOBER 12, 2022

Fintech consists of multiple activities with e-commerce synergies: digital payments, credit lending to both consumers and its marketplace partners, and insurance. Shopee’s take rate mostly consists of transaction fees and advertising. It is set low to attract new sellers to its marketplace and retain the ones already there.

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Retail Focus

AUGUST 14, 2024

CBD vapes have emerged as a leading cultural wave, gaining wide acceptance and epitomizing a significant shift in public opinion on issues related to health and lifestyle. The beauty of CBD vapes is that they are adaptable and available to everyone.

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Inside Retail

AUGUST 2, 2024

Brad Horowitz, Malin + Goetz’ CEO, the first executive to be appointed to the role in the company’s history, attributed its success to its gender-neutral branding, which allows it to speak to all consumers, regardless of gender or trends. That is part of the magic of the brand, that we show up in places outside of traditional retail.

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Inside Retail

JUNE 29, 2022

Shopee opened for business as a consumer-to-consumer (C2C) marketplace in the first quarter of 2015 and evolved into a hybrid B2C/C2C business model that by late 2019 was growing fast. Advertising revenues have a lot of upside, and so have commissions on marketplace sales. billion in 2019 to -US$2.6 billion in 2021.

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Inside Retail

JULY 21, 2021

To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. We take wasted advertising spend and give it to the consumer. So far, Cashrewards has generated $2.5

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Inside Retail

AUGUST 7, 2023

Jack did a contra deal with an advertising agency, they created the brand Le Specs, and the business grew dramatically. So, we rebranded all the stores My Chemist and we focused on the front of shop business where we had a lot more health and beauty than the average pharmacy.”

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Inside Retail

MAY 20, 2024

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. It’s a powerful mix of symbolism that makes the consumer feel smarter. Trust our stripped-back setup!

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Inside Retail

OCTOBER 26, 2021

Her Black Book is a new mobile shopping app that aims to attract price-focused Gen Z and Millennial shoppers with cashback offers, coupon codes and flash sales for premium brands across fashion, sport, accessories, beauty, homewares, kids and travel. There’s a big focus on big, beautiful, compelling visuals and campaign imagery.

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Inside Retail

OCTOBER 27, 2021

Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. IR: Can you describe the moment you realised the brand was really resonating with consumers on social? We are now working with 600 micro-influencers a week and five macro-influencers a month.

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Inside Retail

AUGUST 11, 2024

Compared to other platforms, it places greater importance on the quality of text and images and adopts a strict policy towards advertisements, plagiarism, and low-quality content. Brands benefiting from the app Xiaohongshu started as a platform for recommendations on fashion, restaurants, beauty, and travel. How can brands utilise it?

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Inside Retail

AUGUST 9, 2023

He has seen Singaporean brands excel in nearly every category, from home goods to beauty and health and personal care. This can be costly and time consuming. Apart from a slew of generative AI releases for its AWS customers, the company also continues to see strong demand for its advertising services.

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Inside Retail

MAY 8, 2023

Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. Generation Z is a demographic that has remained elusive for many brands. We want to hear what you think!

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Inside Retail

DECEMBER 20, 2021

Chemist Warehouse has been accused of inflating product prices across the Black Friday weekend, signalling ‘savings’ which were actually higher than the standard prices advertised before and after the shopping event.

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