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Future-proof your retail strategy for the holiday season and beyond

Inside Retail

Today’s customers are shopping everywhere: on social media platforms, retail media networks, pop-up shops, and partner sites. Giving as the new gifting Social good is at the forefront of consumers’ minds. Measure success There’s nothing more valuable for advertisers than being able to measure outcomes.

Strategy 278
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What’s in store for retail in 2025?

Retail Focus

Social media also continues to influence purchasers and provides a channel to deliver their increasing demand for authenticity in storytelling. This is especially important for Gen Z shoppers, who are far more likely to trust a live-streamer’s review than traditional advertisements.

Balance 162
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Coke CEO talks most memorable campaigns and the future of AI-driven advertising

Inside Retail

” The introduction of Generative AI (Gen AI) piqued Coca-Colas interest when trying to balance its local and global campaigns. However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements. That’s an attractive value proposition, Quincey said.

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How to Use Social Media for Small Business: 6 Simple Tips

Snap Retail

Everyone is online, making the social media platforms one of the most profitable spaces to place your business, attract new clients, meet those selling goals, and evolve. Consistency is key for starting your small business on social media, and consistency needs a plan! Plan it Out. Use them wisely! Quality Content.

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Why retail media has become the next big tool in performance marketing

Inside Retail

Right now, we’re seeing a once-in-a-generation shift that is opening the doors to a major new advertising opportunity for retailers and brands,” explains Troy Townsend, co-founder and chief innovation officer at The Pistol , a leader in marketing technologies and services.

Marketing 277
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How China’s retail revolution could change the way the world shops

Inside Retail

A social media platform called PinDuoDuo has now tapped into this population, harnessing the popularity of the social network WeChat (think WhatsApp, Instagram, Facebook and Amazon all rolled into one). Consumers outside China can expect shopping in digital ways to become more fun, social and accessible.

Shopping 246
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Five focus areas for achieving omnichannel success

Inside Retail

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Defending a winning position by optimising product content and advertising to maintain visibility.