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Trends in the Commercial Investment Market The retail real estate market was a focal point of this years MAPIC, with a strong emphasis on investors perspectives regarding retailmarket trends and outlooks. These sessions revealed an optimistic vision of the resilience of retail as an asset class.
” The introduction of Generative AI (Gen AI) piqued Coca-Colas interest when trying to balance its local and global campaigns. However, he sees a huge opportunity to drive personalisation at scale when it comes to Coca-Colas Coke with a meal advertisements.
Key Strategies for Retailers Digital and Social Media Marketing In the digital age, a robust online presence is non-negotiable. Retailers should leverage these platforms for targeted advertising, engaging content, and interactive campaigns that encourage sharing and participation.
Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. Ultimately, we see retail media as a win-win for retailers and their brand partners or vendors.”.
Streetwear brand Ksubi is making a splash in the Australian retailmarket, with new stores in Sydney and Melbourne, and a high-profile creative director in Pip Edwards. This story first appeared in Inside Retail’s 2025 Australian Retail Outlook, powered by KPMG. I can tell you that they arent a one-size-fits-all.
The result is mounting pressure for retailers to deliver hyper-personalised, concierge-like shopping experiences with efficient handoffs between departments and channels before, during, and after a purchase. While 88 per cent of retailmarketers share integrated tech stacks with advertising teams, this alignment alone is not enough.
Retailmarketing campaigns are highly competitive, constantly adjusting and evolving to new technologies and market shifts. Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish.
What Is RetailAdvertising? Retailmarketing, or retailadvertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retailmarketing. Engage online with your audience.
Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retailmarket anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It
I also manage relationships with key stakeholders, including distributors, retailers, and local market experts, ensuring that our partners have a seamless and effective launch. What are the key cultural and consumer behavior differences brands should consider when entering the retailmarket in Asia compared to Western markets?
The retailmarketing landscape is more dynamic than ever, so understanding which trends are worth pursuing both from the consumers and the businesss perspective and which ones are just noise, will be critical to achieving growth in the year ahead.
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