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From Mad Men to machines? Big advertisers shift to AI

Inside Retail

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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JD Sports and Nike collaborate to bring ‘Style on Speed Dial’ to Australia

Inside Retail

To promote the new feature, JD Sports Australia and Nike launched an advertising campaign helmed by a number of Australian recording artists, creatives and athletes – bringing together the business’ core audiences.

Artistic 244
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Opinion: Say hello to the new face of beauty retail

Inside Retail

Small Gestures’ is a feature that allows TikTok users in the US to send promotional gifts and treats to their contacts. Shoppers are also able to book physical sessions with Shiseido’s hair and makeup artists in the Salon.

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The Art and Business of Christmas Windows in Retail

Retail Focus

During Christmas, when the ingenuity and artistic flair invested in window displays reach an unprecedented zenith, this role shines even more brightly than it does in any other season. Retailers rely on the talents of designers and artists to create displays that are not ordinary.

Art 265
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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Supermint will also hold exhibitions and workshops every month to help savvy customers connect with the designers and artists to learn about their inspiration and the stories behind their work. “We Educating the market through advertising campaigns is cheaper, making it easier to engage with Chinese customers. Different mindsets.

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More brands are jumping on the Pride bandwagon. Is that a problem?

Inside Retail

Earlier this month, Champion ANZ launched its first-ever Pride range, which was created in collaboration with queer artist collective Sissy Studios. If a company comes out with a promotion or a branded product, people are going to ask what else are you doing? That is starting to change. “It’s

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3 Reasons Why Advertising Has a Bad Reputation (And What to Do About It) 

Trade Show Booth Companies - Trade Group

Why does advertising have a bad reputation? There are cultural, economic, and historical reasons that explain advertising’s current situation. The idea behind advertising is simple. It exists to overcome the challenge of promoting quality products to people who genuinely need them. How do advertisers view themselves?