Advertising Related Topics 
Inside Retail
MAY 3, 2024
Social media is now the world’s largest channel for advertising investment, with Western platforms growing the fastest driven by Chinese brands targeting US and European audiences. WARC Media said that social media has overtaken paid search in advertising investment and is forecasted to reach $247.3 billion this year, up 14.3
Inside Retail
DECEMBER 7, 2023
It found that 81 per cent of these influencers made posts that raised concerns for potentially misleading advertising. We found that many influencers were formatting their posts to hide their advertising disclosure or make it difficult for consumers to notice it. Up to 96 per cent of fashion influencers reviewed made such posts.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Inside Retail
FEBRUARY 7, 2023
Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.
Inside Retail
OCTOBER 28, 2021
To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.
Inside Retail
SEPTEMBER 15, 2021
The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.
Inside Retail
MAY 8, 2022
I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. . I’ll have the extra pad see ew , thanks.
Inside Retail
AUGUST 17, 2023
Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.
Expert insights. Personalized for you.
290 
Let's personalize your content