Inside Retail

MARCH 27, 2023

Virtual try-ons: Virtual fitting rooms can help customers visualise what an item of clothing or accessory will look like on a mannequin of a similar body or facial shape. Marketing: AI can also help provide insights into the ideal target market for a product. Should employees be worried?

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Fashion Marketing Target Market Tailored 246

Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Minimalism is very much the mood this season, with refined tailoring, monochromatic colour palettes, sleek slip styles, and denim taking over.

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Social Media Tailored Pattern Fashion 130

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

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Target Market Social Media Fashion Tailored 130

Inside Retail

MARCH 27, 2024

“Utilising our channels and stylists to promote practicality and accessibility of sun-safe behaviour through a fashion lens also provided a new way to engage with segments of their target market outside of their traditional marketing ecosystem,” said Robinson.

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Social Media Fashion Engagement Promotion 130

Inside Retail

AUGUST 14, 2024

The retail strategy needs to be modified to fit the target market and how this resonates with the customers. Tailoring the retail strategy to the market’s needs is the key.

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Expansion Fashion Strategy Marketing 130

Inside Retail

AUGUST 31, 2023

One of just 16 standalone Supreme stores in the world – six of which are in Japan – the opening in Seoul earlier this month attracted a throng of eager customers who queued outside in anticipation of acquiring the brand’s exclusive streetwear tailored for the South Korean market.

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Balance Fashion Social Media Target Market 130

Inside Retail

AUGUST 12, 2021

This week, online marketplace The Iconic became the first major ANZ retailer to launch a tailored shopping destination for people with disability, marking a major step forward for inclusivity in fashion. While we are proud to be launching this tailored edit, in doing so we recognise that there’s much more work to do.

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