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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

Apparel 252
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? Marc Jacobs, earlier this year attracted alot of attention through its quirky TikTok campaign targeted at a younger Gen Z demographic. I think not.”

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Virtual try-ons: Virtual fitting rooms can help customers visualise what an item of clothing or accessory will look like on a mannequin of a similar body or facial shape. Marketing: AI can also help provide insights into the ideal target market for a product. Now it can be done digitally.

Fashion 246
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Marketing and branding opportunities Brands that leverage the Olympics and create targeted marketing campaigns, sponsorships, advertisements, and promotions tied to the Games enhance brand visibility and engagement.

Unity 260
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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

Expanding a fine jewellery brand into new markets involves a strategic, multifaceted approach that carefully considers the unique characteristics and needs of each target market,” Angus said. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

However, A&F’s recent financial figures and strategy actually show a brand that is firmly in recovery mode, with a focus on more on-point marketing messaging and fewer stores, as sales are shifted to its digital channels. .

Expansion 223
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.