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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We In August, the brand opened a concept store in Paddington, Sydney.

Strategy 246
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What brands can learn from the Béis Wash marketing strategy

Inside Retail

The post What brands can learn from the Béis Wash marketing strategy appeared first on Inside Retail Australia. “The education side of things to our customers, I do believe is a major contributing factor to our success,” Maccini said.

Strategy 246
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

Strategy 264
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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

We’re seeing more resilience from brands with every-day and low-price strategies. The post Strategies for success: LSKD and Shippit on preparing for peak season appeared first on Inside Retail. Think about Kmart, Aldi and other brands who are known for being quite reliable with their low prices,” he said.

Strategy 242
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RM Williams opens third UK store in Marlow

Inside Retail

The luxury footwear and accessories retailer has partnered with British artisans Timberwoolf, Morgan, Eclipse Manufacturing, and Rush Matters for the furniture and window plinths of the new Marlow store. The company recently hired former Aesop EMEA GM Karl Wederell as its new GM for Europe, to support its UK expansion strategy.

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Under Armour launches sportswear range exclusive to Australia

Inside Retail

Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The campaign – named ‘Live in UA’ – marks a pivotal shift in strategy and approach, representing a fusion of functionality and fashion, according to the brand.

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