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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

Strategy 264
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Strategy pays off: City Chic Collective boosts net income

Inside Retail

The post Strategy pays off: City Chic Collective boosts net income appeared first on Inside Retail Australia. City Chic Collective updated its full-year revenue forecast to between $137 million and $147 million, reflecting higher-than-planned US clearance from January to February and an increase in Amazon marketing.

Strategy 130
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Burberry’s turnaround strategy reveals the power of emotional connection

Inside Retail

At first, this strategy appeared super promising. The strategy of courting only the ultra-luxury segment proved limiting, as Burberrys core audience those who valued the brands British heritage and iconic outerwear, began to feel alienated and left out of their equation. But cracks soon appeared.

Strategy 147
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Vietnam malls: Was Vincom’s saturation strategy the right move?

Inside Retail

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? Last year, more than 50 per cent of the major leasing transactions in Hanoi and Ho Chi Minh City involved fashion and accessories retailers and only 15 per cent food and beverage. What can Vincom do?

Strategy 130
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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

The post Beare Park founder Gabriella Pereira reveals her pop-up strategy appeared first on Inside Retail Australia. Were focused on direct-to-consumer channels for now, but there are exciting things on the horizon, including international expansion.

Strategy 130
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. The post H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy appeared first on Inside Retail Australia. For H&M, this means going beyond mere translation of marketing materials.

Strategy 130