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Why One Mile caters to tall girls and is evolving with founder Sammy Robinson

Inside Retail

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

Boutique 278
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Why third spaces are the retail trend to tap into in 2025

Inside Retail

Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. Gathering customer data beforehand is a great way to ensure that the third space is tailored to create the right offerings.

Space 147
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Bvlgari unveils serpenti pop-up at Harrods

Retail Focus

Finding its home in the iconic department store’s prominent Exhibition Road space, the pop-up will serve as an experiential destination to discover the metamorphosis of Bvlgari’s Serpenti Collection, a unique fine jewellery, watches and accessories offering, alongside an exclusive programme of activities throughout the month.

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Turning holiday insights into year-round success

Inside Retail

Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Did certain channels, such as email marketing or social media, outperform others? Dont be afraid to ask your media agency for detailed data.

Strategy 241
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Crafting luxury brand narratives through popup stores

Retail Focus

This is to tailor a brand story that resonates with them. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success.

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The backlash to Witchery’s reduced size range has been a “bold awakening”

Inside Retail

Witchery explained in a social media post that its sizing had “become more generous, so if you were a size 20 with Witchery before, we welcome you to try an 18 instead”. “This means there’s no shortage of size 20 customers, but points to a more inconvenient truth: the brand’s initial size expansion was mismanaged,” she stated.

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Her Black Book’s focus on women-led brands drives 10-fold traffic surge

Inside Retail

The app has seen a ten-fold increase in daily usage since the Festival of Her launched, and Her Black Book’s social media notices have reached 880,000 people without direct marketing spend, Stevanja told SmartCompany. Big-name labels like Australia’s own P.E The pair, which previously launched Stylerunner, last year welcomed $1.6