Inside Retail

JANUARY 2, 2025

Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through social media. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.

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Inside Retail

JANUARY 8, 2024

Consumers empowered by social media are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with social media trends. But expect many more to follow suit.

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Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

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Inside Retail

MARCH 22, 2023

Childrenswear is [also] something we’re looking at and we have recently acquired a small childrenswear brand to help with that strategy,” Facioni said. He’s also looking at adjacent categories, including accessories, to help General Pants achieve its growth goals. Download here.

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Inside Retail

SEPTEMBER 11, 2022

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.

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Inside Retail

DECEMBER 8, 2021

The online retailer has relaunched its Australian and international websites and resumed posting on social media with the aim of reconnecting with existing customers and appealing to a new segment: male shoppers. The post Same product, new name: Inside Mon Purse’s relaunch strategy appeared first on Inside Retail.

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Inside Retail

JANUARY 12, 2025

Other brands, such as beauty company Glow Recipe and accessories and apparel brand Brandon Blackwood, are donating their products to provide comfort and care to those in need. It is also important to note that in times of crisis, companies, especially larger corporations, need to be sensitive about the type of content they post.

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Inside Retail

NOVEMBER 14, 2021

These trademarks will come into effect only when virtual apparel and accessories are in commercial use. As we inch closer to experiencing virtual worlds, it’s likely that we’ll see a lot of digital apparel and accessories that look like the products of certain brands. 3D designers in demand.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

DECEMBER 12, 2024

But once the dust settles, the real work begins: analysing the data generated during this period to inform strategies that can drive growth for the year ahead. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised.

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Inside Retail

JANUARY 16, 2025

By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.

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Inside Retail

OCTOBER 25, 2022

A new generation of social marketing. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Inside Retail

FEBRUARY 15, 2024

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Inside Retail

OCTOBER 14, 2024

Riding this wave of success, Ther Gab is now setting its sights on the South Korean market, demonstrating its ambitious growth strategy. This is not a significant figure, but it warrants that our strategy is right and Ther Gab is on the right track,” Nguyen said. I come from a middle-class family in central Vietnam.

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Inside Retail

MARCH 13, 2024

It is using artificial intelligence to help it track trends on social media and to cross-reference data on consumers with collections and other brands, he said. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.

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Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Technology and media consumption The way people consume media during the Olympics has evolved over the years also, with a shift towards digital platforms. This might be stating the obvious but it works.

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Inside Retail

MAY 31, 2023

Using a differentiation strategy allows retailers to create a unique in-store shopping experience – that can’t be replicated online, and will set you apart from the competition. Implementing a differentiation strategy requires a variety of tactics. What will most appeal to the market you are pursuing?

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Inside Retail

OCTOBER 14, 2021

Moncler Genius has reimagined the frequency of traditional collections, switching from bi-annual collections to monthly collections and thereby appealing to a youthful audience with a more modern product drop strategy. To receive billions of views across 30 platforms simultaneously requires immense strategy, planning and execution.

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Inside Retail

MAY 28, 2024

We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. Social listening also helps us identify trends and react to social trends quickly.

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Inside Retail

FEBRUARY 17, 2022

It’s likely to completely replace the internet as we experience it today, connecting the realms of gaming, e-commerce, social media and more into one large, seamless digital experience. First step towards the metaverse is design strategy. Where does your brand strategy fit in? How does your brand intend to evolve overall?

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Inside Retail

JANUARY 4, 2023

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. We found in Singapore the perfect land to place our first steps,” he said.

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories.

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Inside Retail

APRIL 3, 2024

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. IR: Can you speak to the wholesale and retail partnerships strategy and how this was established and has evolved?

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Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

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Inside Retail

NOVEMBER 30, 2023

The brand quickly found its target demographic and intends to use its social media platforms to build an empowering community around its product range that extends from size XXS to XXL. One of CSB’s most coveted collections is the CSB X Isabelle Mathers which it struggles to keep in stock.

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Inside Retail

DECEMBER 11, 2023

The sale of Driza-Bone will enable Propel Group to accelerate its growth strategy for the stable of brands that remain under its ownership. “She’s been a very proud Australian and interested in Driza-Bone for some time. So we started talking about it a couple of months ago and that came to fruition last week.”

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Inside Retail

JUNE 20, 2021

The majority of those who occupied themselves by watching TV, shopping, gaming and engaging with social media say time spent on these activities will either taper this year or revert to pre-pandemic levels. Effective omni-channel strategies are more important than ever before. Have new behaviours become habits? and expectations.

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Inside Retail

JUNE 6, 2024

They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. Leather totes were a go-to silhouette at FW24 shows and should be prominent in future accessories buys. and a utility vest at $49.90.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Retail Focus

NOVEMBER 22, 2023

Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period. During the event, the communication strategy takes a dynamic turn with a focus on spotlighting limited-time discounts and special deals, leveraging the urgency of the season to prompt swift purchase decisions.

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Inside Retail

MARCH 14, 2024

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through social media.

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Inside Retail

FEBRUARY 18, 2024

During my first year out of school, I discovered the world of social media and how we could reach an audience beyond our tiny shopfront, from that point onward I was hooked. Hannah and I did this early on with one another’s personalities and it forged the foundation for our leadership strategy moving forward.

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Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. Another factor behind the brand’s success is its social media presence.

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Inside Retail

OCTOBER 5, 2021

Moving forward, our product strategy and communication will continue to push boundaries and remain true to our unconventional DNA. Our strategy for finding the next generation of Camper consumers is continuing to offer inventive footwear concepts and having a digital-first marketing strategy.

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