Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. And for the year ahead, these brands need to pay attention and set future-focused strategies. The store is media Doug Stephens’ book Reengineering Retail was published in 2017.

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Trade Show Booth Companies - Trade Group

APRIL 2, 2024

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. It requires social instincts and strategy to pick the right option.

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Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

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Inside Retail

SEPTEMBER 11, 2022

Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to social media.

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Inside Retail

FEBRUARY 15, 2024

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing.

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Inside Retail

OCTOBER 24, 2024

SIR’s authentic approach to social media has maintained an enviable following as customers await teases of new collections. “We Even through Meta’s adjustment to a “pay-to-play model”, SIR has maintained a close relationship with its loyal customers with its considered but still creative social media strategy.

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Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Technology and media consumption The way people consume media during the Olympics has evolved over the years also, with a shift towards digital platforms. This might be stating the obvious but it works.

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Inside Retail

MARCH 13, 2024

It is using artificial intelligence to help it track trends on social media and to cross-reference data on consumers with collections and other brands, he said. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.

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Inside Retail

JUNE 26, 2024

He said brands are using a balanced mix of live-streaming, personalization, and time-restricted pricing strategies to attract modern Chinese shoppers, whose product knowledge and advanced digital nativeness surpass their Western counterparts. How should the brand respond? “In

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Inside Retail

MARCH 12, 2024

Bridget Veals, David Jones’ general manager of womenswear, footwear and accessories, recently observed that suiting was a key trend in designers’ Autumn-Winter collections. Currently, the business strategy is social-first, which guides how the brand initially engages with customers.

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Inside Retail

NOVEMBER 12, 2024

Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its social media pages, the featured sunglasses sold out. “We

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Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. Another factor behind the brand’s success is its social media presence.

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Inside Retail

MARCH 14, 2024

In a bold move aimed at redefining the narrative surrounding Asian women’s fashion, leading Southeast Asian womenswear brand, Love, Bonito, has announced a significant overhaul of its brand identity and assortment strategy. This intelligence is also funnelled into its marketing channels, whether via email or through social media.

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Inside Retail

NOVEMBER 14, 2021

These trademarks will come into effect only when virtual apparel and accessories are in commercial use. As we inch closer to experiencing virtual worlds, it’s likely that we’ll see a lot of digital apparel and accessories that look like the products of certain brands. 3D designers in demand.

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Inside Retail

OCTOBER 25, 2022

A new generation of social marketing. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

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Inside Retail

JUNE 6, 2024

They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. Leather totes were a go-to silhouette at FW24 shows and should be prominent in future accessories buys. and a utility vest at $49.90.

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Inside Retail

OCTOBER 1, 2024

Melissa Minkow, a director of the retail strategy at CI&T, noted that shoppers have become much more familiar with overseas brands due to the nature of social media and content consumption today. “A lot of brands will research the US market and conclude that there is something new and different they can bring.”

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Inside Retail

JANUARY 24, 2024

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Inside Retail

OCTOBER 22, 2024

E-commerce and social media gave retail entrepreneurship a sniff but the march of technology, including AI, will inevitably tilt the playing field further toward the large chains with strong balance sheets. For example, 30 years ago, 62 per cent of household goods sales were made by independents.

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Inside Retail

APRIL 7, 2024

Learn more “City Beach Australia has recently built a strong relationship with BMS Brands,” explains Reece Foster, menswear accessory buyer at City Beach Australia. “We You can also connect with them on social media via Facebook , Instagram and LinkedIn. Or simply register for a wholesale account online.

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Inside Retail

SEPTEMBER 6, 2022

The digital fashion collection can be experienced in two ways: live via AR or by uploading a full-body picture so that items can be overlaid onto the image, which can be shared on social media. Snapchat was one of the first social platforms to enhance its AR capability to handle clothing and accessories.

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Inside Retail

OCTOBER 1, 2024

We were doing something new at the time: selling all Vietnamese-designed and made-in-Vietnam clothing and accessories made us the first in the market. IR: What strategies are you using to build brand awareness in the US market? This gave us the time and experience to navigate the business while building community and trust.

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Inside Retail

MAY 28, 2024

We integrate the magic of our sales associates into the digital ecosystem through our sales associates’ Key Opinion Leader (KOL) program, in which associates create social content highlighting products they are most inspired by and excited about. Social listening also helps us identify trends and react to social trends quickly.

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Inside Retail

SEPTEMBER 10, 2024

Reebok’s approach to design and marketing emphasises this message through several key strategies. Are there any specific marketing or retail strategies you can share? JC: To promote the collection in Australia, Reebok is implementing a range of engaging strategies.

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Inside Retail

MARCH 20, 2024

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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Inside Retail

MARCH 20, 2024

This will require continued product development and technological innovation, as well as changes to the brand’s marketing strategy. “We The vision has always been to build a global brand, July co-founder and chief strategy officer Athan Didaskalou told Inside Retail , and with Anton on board, it’s that much closer to becoming a reality.

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Inside Retail

AUGUST 8, 2024

“One of the first things I noticed when I came to Korea was the general preference for dainty accessories, soft or basic colours, which only intensified with time as the country became wealthier.” Social media and culture Like other markets, culture should always be considered as part of a business strategy to connect with local customers.

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Inside Retail

FEBRUARY 22, 2024

Her savvy for social media not only sells out products but landed her a role as head of sales for ANZ at LTK, the world’s largest premium influencer marketing platform. At first it started as a fashion blog; we launched a small clothing line that didn’t get so much traction and then pivoted into leather accessories.

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Retail Focus

NOVEMBER 22, 2023

Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period. During the event, the communication strategy takes a dynamic turn with a focus on spotlighting limited-time discounts and special deals, leveraging the urgency of the season to prompt swift purchase decisions.

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Inside Retail

DECEMBER 13, 2023

Addison Cain, a beauty strategy and innovation manager at consumer behavior and trend analysis company Spate, shared that the average number of Google searches for Hannukkah has reached 874,700 per month, an increase of 38.2 per cent year over year.

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Inside Retail

APRIL 3, 2024

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. IR: Can you speak to the wholesale and retail partnerships strategy and how this was established and has evolved?

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Inside Retail

AUGUST 18, 2024

She added while the brand identity remains consistent regardless of the market, the company works with local teams to ensure that retail strategies take into consideration each country’s culture and demographics. The founders truly believe that a well-made outfit has immense psychological effects on the way we feel about ourselves.”

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Inside Retail

AUGUST 8, 2023

We wanted to investigate why this strategy appeals to Chinese luxury consumers of the post-1990s generation. The luxury strategy Luxury typically brings to mind ultra-expensive products such as yachts and private jets that are not within most people’s reach. Business managers call this approach the luxury strategy. Oh my gosh!

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Inside Retail

MARCH 27, 2024

Inside Retail spoke to The Iconic’s chief marketing officer , Joanna Robinson, to unpack the strategy that propelled this successful campaign. “As Meanwhile, the Cancer Council benefitted from the fashion industry’s ability to drive social and behavioural change and, in particular, The Iconic’s deep understanding of its consumers.

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Inside Retail

AUGUST 22, 2023

Over the last four years, the brand has built a strong direct-to-consumer and retail presence and loyal consumer base, thanks to its variety of brightly colored and boldly patterned intimates and other apparel, and a marketing strategy centred on micro-influencers and user-generated content.

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