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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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PrettyLittleThing films Australian campaign with social media stars in Fiji

Inside Retail

The post PrettyLittleThing films Australian campaign with social media stars in Fiji appeared first on Inside Retail Australia. Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa.

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Gen Z Australians still prefer boutiques to online for fashion

Inside Retail

Despite the ongoing growth of e-commerce, more than 70 per cent of Gen Z said they will buy clothes at physical boutique stores or thrift stores instead of buying across e-commerce sites and marketplaces, according to a survey of Yubo, a Gen Z social media platform. .

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Here comes the Gen Z bride

Inside Retail

Social media shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to social media.

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Westfield celebrates the capital’s side hustle heroes

Retail Focus

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. million visitors, safely, in retail’s reopening week. Brands include: Tingle.

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HoMie launches social media campaign to end youth homelessness

Inside Retail

The post HoMie launches social media campaign to end youth homelessness appeared first on Inside Retail. As part of the campaign, the brand is selling a limited-edition sweatshirt designed by Australian comedian and television personality, and HoMie ambassador, Tommy Little.

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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?