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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

IR: What about social media? I think with where our customer is, it makes sense, because the photos that we’re seeing [on social media are of her] at her best friend’s wedding, or at an engagement party, or when she’s having a baby, all these really beautiful milestone moments.

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Former Lovisa boss to launch jewellery chain

Inside Retail

Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported. The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 Gen Z covers the ages through 12 to 27— meaning the majority of the generation won’t be affected by Australia’s new social media ban for under 16 year olds. billion Bitmoji avatars globally.

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Salomon’s Graeme Moore: New stores, customers and accelerating growth in ANZ

Inside Retail

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

Outdoor 264
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Why Clothing the Gaps and Homie are urging retailers to stay open on January 26

Inside Retail

As a supporter of Clothing the Gaps’ Not a Date to Celebrate campaign, in addition to not observing the public holiday in its retail store, Homie will be lending its brand to the petition website, sharing content across its own social media channels and displaying the campaign poster in its shop window.