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Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Several eyewear brands, including Sunglass Hut and Australian eyewear retailer Bailey Nielsen, offer virtual try-on to shoppers.
They join a host of Aussie-born apparel and lifestyle brands, including July, Princess Polly, Culture Kings, Bared Footwear, Papinelle and Frankie4, that have been expanding their omnichannel presence in the American retail landscape over the past few years. We as humans buy with emotion first and justify with logic later.”
When it comes to the scientific component: “Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices.” Extreme Personalization. Mannequins with Attitude. And they’re evolving.
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