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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Several eyewear brands, including Sunglass Hut and Australian eyewear retailer Bailey Nielsen, offer virtual try-on to shoppers.

Fashion 246
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The Art & Science of Visual Merchandising [Inside the Evolution of Retail]

Rose

to a retailer today, and the response will likely be somewhat different than the answer to that same question several years ago. That’s because the retail experience is evolving. See some traditional examples, as well as some next-generation visual merchandising techniques and strategies, in the sections below.).