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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I

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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Promotion 246
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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These can include apparel, accessories, and memorabilia that allow consumers to hold onto the memories and pride associated with the Games.

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6 Areas you Need to Get Right in Your Footwear and Apparel Stores

Compliantia

Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% For instance, if you’re putting together a display to showcase your winter products, then it makes sense to display outfits with matching outerwear, sweaters, and accessories like scarves and gloves.

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What Is Visual Merchandising?

Creative Displays Now

This guide will explain visual merchandising and how to use it to promote your products. Visual merchandising is a marketing practice that retailers and consumer products companies use to capture people’s attention so they’re more likely to purchase something. Target Market. Visual Merchandising Explained.

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Fine jewellery in your 50s: Meet the matriarch proving age is just a number

Inside Retail

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. It fosters a sense of community and strengthens the brand presence in targeted markets”.

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What The Iconic’s partnership with Cancer Council signals about retail’s power

Inside Retail

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.