Inside Retail

MAY 31, 2023

Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. While events and promotions can help drive foot traffic and increase sales, they do take a lot of time and effort so it’s important to get the planning and execution right.

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Inside Retail

JANUARY 16, 2025

By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent.

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Inside Retail

AUGUST 20, 2024

With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. It’s a little bit like in Australia, where we promote Kmart and Anko is in the store.

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Inside Retail

NOVEMBER 7, 2023

Essentially, creators get rewarded with Smthgood “coins” for expressing their style by creating and sharing lookbooks within the platform and on social media, or by winning themed lookbook competitions. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

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Inside Retail

AUGUST 5, 2021

And all the models were locals cast through a callout on social media, which Nathan McGuire, a Whadjuk Noongar model who has shot campaigns for Country Road and Outland Denim, helped promote. . In between the collections, there were performances by Indigenous drag queens Foxxy Empire, Shaniqua Empire and Sherri Lee Volua.

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Inside Retail

DECEMBER 12, 2024

Its a time of heightened consumer spending, aggressive promotions, and operational intensity. Was it a specific promotion, product, or referral? Marketing campaign analysis The holiday season often involves significant investment in advertising and promotions. Dont be afraid to ask your media agency for detailed data.

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Inside Retail

OCTOBER 11, 2022

Dubbed “Lay’s-Branded Bag”, the accessory made its debut at Paris Fashion Week and is an official collaboration with US chips company Lay’s which promoted that bag on its social media accounts. Balenciaga is a social experiment,” expressed @electric_perfume_. pack of chips.

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Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Technology and media consumption The way people consume media during the Olympics has evolved over the years also, with a shift towards digital platforms.

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Inside Retail

AUGUST 22, 2023

Why Parade is so popular Parade has reached its current cult status by appealing to a younger, largely Gen Z, customer base through its focus on inclusivity, sustainability, and social media. Its campaigns featured a wide range of models across the gender spectrum with different skin tones, body types, and aesthetics.

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Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. West’s contract with Adidas is set to end in 2026. Calling it quits with Gap.

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Inside Retail

MARCH 9, 2023

The battle between them is playing out not only on social media but also in a US court. In US federal court, Shein has accused Temu of contracting social-media influencers to make “false and deceptive statements” against Shein in their promotions of Temu.com.

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Inside Retail

JULY 24, 2022

Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, social media app TikTok, and streaming platform Twitch for gaming. The Galaxy audience – Gen Z – is already familiar with both creating video content and buying online, having grown up with social media.

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Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Frank Green now retails their own purpose-built car cup holder.

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Inside Retail

JUNE 6, 2024

This top-heavy approach to luxury has led to a renaissance of mid-tier contemporary American brands, with Tory Burch, Coach, Ralph Lauren and Lacoste and more gaining social media clout with a younger audience through celebrity backing – and offering status and prestige without the hefty price tag.

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Retail Focus

NOVEMBER 22, 2023

Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Inside Retail

APRIL 27, 2021

group’s social media platforms to sell fake Gucci products, the two companies said on Tuesday. The initiative, a first of its kind for both Gucci and Facebook, is the latest example of an Internet giant joining forces with a luxury label to fight the proliferation of counterfeit goods being sold via social media.

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Inside Retail

MARCH 20, 2024

million views in over 29,800 posts on TikTok, which is proof of the social media trend of documenting the aesthetics of everyday items. Partnering with popular brands Scrub Daddy and Branch Basics provided ample opportunity for cross-promotion and showed visitors how easy it is to restore their Béis products to look brand new.

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Inside Retail

FEBRUARY 15, 2024

The campaign consisted of two collections, the first one exclusively between Fendi and the designer Hiroshi Fujiwara, which is made up of limited-edition bags, t-shirts and luxury accessories. The post How luxury brands leverage culture and digital platforms to drive engagement appeared first on Inside Retail Australia.

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Inside Retail

JANUARY 14, 2025

Here are insights into product and promotional strategies brands can tap into in the coming year. For next years e-commerce promotions, modernise with casual styling by merchandising checked blazers with jeans, T-shirts, and caps to tie in with ongoing Americana prep stories.

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VMS

DECEMBER 14, 2021

Apparel and accessories from fast fashion brand Forever 21 (Los Angeles) will available online and at JCPenney stores, according to a press release. The launch is supported by a 360-marketing campaign that includes in-store, e-commerce, social media and direct mail promotions.

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Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). I think that there’s a significant opportunity here [in Australia] to reach this audience, and it’s not being taken up by the retail industry.”.

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Inside Retail

NOVEMBER 20, 2022

With an offering of glasses and accessories priced below $100, the brand’s emerald colour, ‘jewel’ style sunglasses launched in winter this year, and sold out within four days. Thomasz added that showing up on social media every day wearing the products did help to ensure that the brand wasn’t seen as faceless.

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Inside Retail

JUNE 27, 2023

Colette by Colette Hayman Marquee Retail Group acquired CBCH, a fashion accessories and jewellery brand, out of administration in September 2020. It has opened 22 more stores – bringing the total today to 57 – and placed a strong emphasis on correcting the product range, pricing and promotional strategy.

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Inside Retail

FEBRUARY 2, 2023

Davenport is cautious about promoting the brand through social media and influencer marketing, which are the go-to channels for many new brands today. “We We can’t put our hand on our heart and say this is going to be the panacea, but it can potentially help,” he said. These days it’s almost cash for comment,” he said.

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Inside Retail

JUNE 26, 2024

While we count many high-profile individuals, some of whom have had their social accounts banned, as private members at 2-Times, the majority of our UHNW clients are artists, designers, architects, and creatives, whose preferences favour quality of craft over extravagant luxury,” Anton said. “2-Times How should the brand respond? “In

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Inside Retail

DECEMBER 13, 2023

Chen pointed out that beauty brands Clinique and Laura Mercier’s limited-edition Lunar New Year drops, which are already being promoted despite the holiday being several months away, rely heavily on a tired formula of red-and-gold packaging featuring the animal of the year. For 2024, it is the year of the wood dragon.

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Inside Retail

MAY 30, 2024

Through a combination of advanced predictive analytics to precisely tailor its product offerings and a successful leveraging of its social media community, the company has carved out a small but steadily growing niche in the highly competitive athleisure market. Another factor behind the brand’s success is its social media presence.

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Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The best retail collaborations appear to be organic, and this partnership met the mark with The Iconic promoting sun safety from a style and fashion perspective.

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Inside Retail

SEPTEMBER 10, 2024

Here, we speak with Reebok’s head of marketing based in Melbourne, James Chan, about the collaboration and the brand’s plans to promote the collection to customers. IR : How will Reebok engage with consumers in Australia to promote the collection?Are Are there any specific marketing or retail strategies you can share?

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Inside Retail

MARCH 27, 2025

Pointing to an Urban Decay campaign regarding the relaunch of a formerly discontinued palette, Scott pointed out that the beauty retailer was able to garner a 278 per cent spike in searches, largely through its promotion of YouTube shorts featuring popular influencers.

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Inside Retail

OCTOBER 6, 2021

Lexus promoted its IS 2021 model through augmented reality application “Lexus AR Play”, which allowed customers to view the characteristics and variations of the product’. According to a 2019 McKinsey study, young Chinese consumers were expected to drive growth in the luxury fashion and accessories sector by 65 per cent globally.

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Retail Focus

AUGUST 14, 2024

Moreover, vapes transcend functionality; they intertwine with cultural trends and social media influence. Mainstream media and pop culture Mainstream media and pop culture have seen CBD vapes get featured on some influential platforms in a big way.

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Inside Retail

APRIL 28, 2023

Federal court judge Brigitte Markovic ruled that Katy Perry’s company Kitty Purry partially infringed the trademark of Katie Taylor’s business, which sells mostly clothes online, by promoting the singer’s products through posts on social media, a court filing out on Thursday showed.

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Inside Retail

MAY 31, 2023

That means it can promote thousands of Chinese small businesses and micro-brands yet need not store any inventory. Temu’s marketing strategy relies heavily on social media and fosters a community whilst building a commerce channel throughout.

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Inside Retail

AUGUST 23, 2022

She hopes that this collaboration will result in more artists coming on board, and the brand is intent on creating more crossover fashion pieces together to promote its design community to the masses. The brand uses RedBook and TikTok as the main social media channels to sell its products in the marketplace.

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Retail Focus

OCTOBER 25, 2023

Seven Critical Parameters The evolving retail landscape is a dynamic tapestry woven by the interplay of economic, social, technological, and organizational forces, each thread contributing to the ever-shifting narrative of the industry. Yet, far from being a cause for concern, these changes are a reason for optimism.

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