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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. We are prudently planning the second half through a more conservative lens, as we expect the trends we’ve seen in both brands to continue.

Strategy 130
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Strategy pays off: City Chic Collective boosts net income

Inside Retail

City Chic Collective is hailing the success of its strategic plan for a turnaround in its trading performance, despite mixed results across different markets. The post Strategy pays off: City Chic Collective boosts net income appeared first on Inside Retail Australia. The plus-sized fashion retailer’s net income totalled $3.3

Strategy 130
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Vietnam malls: Was Vincom’s saturation strategy the right move?

Inside Retail

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? Last year, more than 50 per cent of the major leasing transactions in Hanoi and Ho Chi Minh City involved fashion and accessories retailers and only 15 per cent food and beverage. What can Vincom do?

Strategy 130
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Mosaic Brands expected to enter administration

Inside Retail

Their closure is part of what Mosaic Brands CEO Erica Berchtold calls a ‘Focus on Core’ plan. The CEO also said the company will continue to focus on serving regional Australia, as part of its strategy. These brands are Rockmans, Autograph, Crossroads, W Lane and BeMe.

Fashion 290
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Mosaic to axe five brands in rescue plan: here’s the list

Inside Retail

The brands to be wound down are Rockmans, Autograph, Crossroads, W Lane and BeMe, as part of what Mosaic Brands CEO Erica Berchtold calls a Focus on Core plan. ” Also central to the strategy, Mosaic Brands will continue to focus on serving regional Australia, the CEO added. .

Planning 299
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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

IR : How do you plan to approach overseas expansion? The post Beare Park founder Gabriella Pereira reveals her pop-up strategy appeared first on Inside Retail Australia. Weve really enjoyed the process and think theres potential for this model to work in other cities. GP: Were exploring a pop-up in New York.

Strategy 130
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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

Myer’s acquisition of Premier Investments’ Apparel Brands appears to be the next step in Olivia Wirth’s plan for the department store’s loyalty program, Myer One. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.

Apparel 252