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Mosaic to axe five brands in rescue plan: here’s the list

Inside Retail

The brands to be wound down are Rockmans, Autograph, Crossroads, W Lane and BeMe, as part of what Mosaic Brands CEO Erica Berchtold calls a Focus on Core plan. ” Also central to the strategy, Mosaic Brands will continue to focus on serving regional Australia, the CEO added. .

Planning 299
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. We are prudently planning the second half through a more conservative lens, as we expect the trends we’ve seen in both brands to continue.

Strategy 130
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Vietnam malls: Was Vincom’s saturation strategy the right move?

Inside Retail

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? Last year, more than 50 per cent of the major leasing transactions in Hanoi and Ho Chi Minh City involved fashion and accessories retailers and only 15 per cent food and beverage. What can Vincom do?

Strategy 130
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Solomon Lew plans to spin off Peter Alexander and Smiggle next year

Inside Retail

Retail billionaire Solomon Lew has announced plans to spin off two major brands Peter Alexander and Smiggle from his public company Premier Investments next year, as part of a global expansion strategy. The brand has announced its plans to expand into the UK, with the first two stores and dedicated website launched before Christmas.

Planning 264
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LSKD appoints first chief retail officer as part of its “audacious” growth plan

Inside Retail

Australian athleisure brand LSKD has appointed its first chief retail officer, the former director of retail for Lululemon ANZ Alex Shaughnessy, as part of its strategy to become a world-class retailer. Part of this expansion strategy is to give LSKD customers the ability to shop directly with the brand. “We

Planning 264
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Momotaro Jeans aims to capture international customers through rebrand strategy

Inside Retail

With products available in 26 countries and regions worldwide, Momotaro Jeans is planning a broader expansion strategy to attract more international customers as tourism to Japan flourishes. The post Momotaro Jeans aims to capture international customers through rebrand strategy appeared first on Inside Retail Australia.

Strategy 147
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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

We have plans to roll out these features and customer experiences in different Asian countries.” Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. “We have ambitious plans for Asia. We also have a similar format in Japan, in Harajuku.

Strategy 130