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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

From a fashion perspective, the trends and customer styles here are vastly different from what I’m accustomed to in Europe. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

Strategy 130
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We In August, the brand opened a concept store in Paddington, Sydney.

Strategy 246
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Same product, new name: Inside Mon Purse’s relaunch strategy

Inside Retail

This time last year, the business was on the brink of collapse after nine months of border closures left it with an oversupply of travel bags and accessories. The most noticeable change is the retailer’s rebrand from Mon Purse to Mon, which is part of a broader strategy to offer a bigger product range for men. “We

Strategy 130
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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. It requires social instincts and strategy to pick the right option.

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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. Even more so when they told me about the company culture.

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The Iconic launches First Nations fashion incubator program

Inside Retail

The collaboration is an extension of The Iconic’s long-term cooperation with FNFD (First Nations Fashion + Design), which combines the brand’s e-commerce experience and worldwide network as part of Global Fashion Group (GFG), with the insight and perspective FNFD provides from their community participation and industry impact.

Fashion 130
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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. IR: How do you see the role of flagship stores evolving in your overall retail strategy? IR: Are there any exciting collaborations in the coming months?

Expansion 130