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H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

From a fashion perspective, the trends and customer styles here are vastly different from what I’m accustomed to in Europe. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.

Strategy 130
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy. It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We In August, the brand opened a concept store in Paddington, Sydney.

Strategy 246
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Why luxury brand Leo Lin is positioned to be Australia’s next big fashion export

Inside Retail

In February, the business announced it had experienced 225 per cent year-on-year sales growth, primarily driven by its strategy in the US market. Now, his fashion brands operations are based in Sydney and its atelier is based in Dalian.

Fashion 208
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Will a collaboration collection with Skims bring back Nike’s cool factor?

Inside Retail

What retail experts have to say about Nikes partnership with Skims Global Datas managing director, Neil Saunders, CI&Ts director of retail strategy Melissa Minkow and Retail Strategy Groups Liza Amlani believe that Skims could revive Nikes popular kid status, but not without some caveats.

Strategy 130
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Charles & Keith co-founder Keith Wong on the brand’s global expansion 

Inside Retail

Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. IR: How do you see the role of flagship stores evolving in your overall retail strategy? IR: Are there any exciting collaborations in the coming months?

Expansion 130
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‘Retail is a combination of creativity and analytics’: H&M’s Linda Li 

Inside Retail

Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. Even more so when they told me about the company culture.

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How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. They have all successfully tapped into the power of pop culture to keep hold of the increasingly fleeting attention of the millennial and Gen Z consumer.

Marketing 130