H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy
Inside Retail
NOVEMBER 14, 2024
From a fashion perspective, the trends and customer styles here are vastly different from what I’m accustomed to in Europe. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.
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