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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. The companys relaunch strategy is a studied one. A crucial part of this strategy is G-Stars dual-pronged distribution model.

Strategy 264
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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How Global Bunjang taps into the secondhand K-pop merchandise boom

Inside Retail

The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. As the K-pop industry continues to boom, merchandising has become increasingly lucrative.

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Inside Mecca’s hiring strategy for its 4000sqm Bourke Street flagship

Inside Retail

Mecca’s chief of new concepts Maria Tsaousis spoke to Inside Retail about what the business looks for during the recruitment process and what it means for Mecca’s retail strategy. IR : How long has this store been in the works and how does it fit into Mecca’s retail strategy?

Strategy 130
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Beare Park founder Gabriella Pereira reveals her pop-up strategy 

Inside Retail

GP: When designing the customer experience for our pop-up, we took inspiration from luxury stores and closely studied their visual merchandising and how they engaged customers. The post Beare Park founder Gabriella Pereira reveals her pop-up strategy appeared first on Inside Retail Australia.

Strategy 130
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Display Strategies for Sports and Outdoors Merchandising

Creative Displays Now

Investing in display strategies can help companies increase their influence and revenue. It’s crucial for sports and outdoor companies to implement display strategies catered to their target audiences and placed in the right location to attract attention. Read on for some of the best display strategies for this vibrant industry.

Outdoor 52
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Amazon is set to take off in Australia this year, get ready

Inside Retail

billion in gross merchandise volume (total spend before fees, discounts and returns) up from $4.5 Category growth on Amazon Roy Morgan Research in 2024 showed that the most popular categories on Amazon Australia are books, small electronics goods, clothing, and computers and accessories. billion in the prior year.

Expansion 240