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Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. The companys relaunch strategy is a studied one. A crucial part of this strategy is G-Stars dual-pronged distribution model.
Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.
The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. As the K-pop industry continues to boom, merchandising has become increasingly lucrative.
Mecca’s chief of new concepts Maria Tsaousis spoke to Inside Retail about what the business looks for during the recruitment process and what it means for Mecca’s retail strategy. IR : How long has this store been in the works and how does it fit into Mecca’s retail strategy?
GP: When designing the customer experience for our pop-up, we took inspiration from luxury stores and closely studied their visual merchandising and how they engaged customers. The post Beare Park founder Gabriella Pereira reveals her pop-up strategy appeared first on Inside Retail Australia.
Investing in display strategies can help companies increase their influence and revenue. It’s crucial for sports and outdoor companies to implement display strategies catered to their target audiences and placed in the right location to attract attention. Read on for some of the best display strategies for this vibrant industry.
billion in gross merchandise volume (total spend before fees, discounts and returns) up from $4.5 Category growth on Amazon Roy Morgan Research in 2024 showed that the most popular categories on Amazon Australia are books, small electronics goods, clothing, and computers and accessories. billion in the prior year.
Its not a bad ploy and it fits well with the broader expansion strategy, but even so, this is a company with much greater ambition than selling pens to students. New licensed merchandise hit the stores too. Indeed, 2025s business plan includes piloting large-format stores in such locations. Same-store sales growth was 5.7
Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. What is about this industry that drives you?
Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. However, as Gray pointed out, there has been growing interest in unique third spaces where consumers can chat with one another while browsing for unique concept-related merchandise.
In the midst of its turnaround strategy, Hiatt explained that the veteran accessories brand is focusing on rebooting the entire structure to better align with the needs of its modern consumer base. Meanwhile, Khoury explained that even though Skims is still in its infancy as a brand, it is constantly testing out new ideas.
Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. IR: How do you see the role of flagship stores evolving in your overall retail strategy? How are the customers responding to the new image?
The formula is simple: take functional everyday items, redesign them imaginatively with eye-catching colour, texture and packaging, price them accessibly, showcase them with immaculate visual merchandising and make the shopping experience fun, and watch the customers come in droves. In just about every way, Oh!some
Over the last year to seven years, however, these brands have launched impressive comeback strategies, bringing them back onto consumers radars. Since Dicksons debut at the company, however, Gap brands have adopted more focused and intentional strategies for assortment, discounting and pricing.
DP: I’ve worked in all aspects of fashion and retail, from operations to wholesale and from merchandising to retail. Our commitment to delivering high-quality tailoring, ready-to-wear, and accessories will always reflect the distinct Paul Smith ethos, presenting them in a way that captures the brand’s unique spirit.
As Vhernier is from Milan, the boutique showcases pure Milanese elegance through its minimalist shapes and soft colour palette, accented with touches of coral and eggshell, Marta Moruzzi, collection merchandising manager and international development at Vhernier, told Inside Retail.
Artificial intelligence (AI) is getting more style-savvy every day and is transforming digital merchandising by offering retailers and their customers strategic, style-driven product recommendations. These visually similar recommendations are central to any recommendation strategy. But how do AI-powered product recommendations work?
Visual merchandising can help you do just that, but it can also be costly. In this blog post, we’ll explore some creative ideas for visual merchandising on a budget that small businesses can use to make a big impact. Use mannequins in different poses and add accessories to make the displays more interesting.
Woolworths Group’s announcement earlier this month that it will no longer sell Australia Day-themed merchandise for the upcoming national holiday due to “a decline in demand” has been met with praise by supporters and calls for a boycott by critics. For a lot of people, myself included, January 26 is considered a day of invasion.
Understanding an international audience After a less-than-successful showcase at a trade show in New York in 2015, the company realised it needed to diversify its merchandise for its global customers. With the right design formula, sales from the US market have exponentially grown to where they now make up nearly half of Farm Rios profits.
Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.
It’s “pretty easy to choose to supply” lower average selling price (ASP) merchandise, but much harder to be able to afford to supply them, Jassy said on Thursday. Shein and Temu have specialised in offering dresses, accessories and gadgets “that the consumer is less time-sensitive about,” he said.
These trademarks will come into effect only when virtual apparel and accessories are in commercial use. As we inch closer to experiencing virtual worlds, it’s likely that we’ll see a lot of digital apparel and accessories that look like the products of certain brands. 3D designers in demand.
Using these elements to bring attention to your brand is called visual merchandising. It’s a crucial strategy to make your products stand out in a competitive retail space. Effective visual merchandising can have a significant impact on your bottom line. Visual Merchandising Explained. Who Uses Visual Merchandising?
Others, like CI&Ts director of retail strategy Melissa Minkow, are a bit more optimistic about Forever 21s future. There needs to be a consistent pricing for quality strategy that warrants the spend, she said. Some retail experts like Saunders are doubtful about the retailers ability to recover its former status.
Fashion label General Pants is set to expand to 65 stores across Australia and New Zealand as part of its growth strategy to focus on Gen Z and millennial consumers. In 2019, the business completed a comprehensive reset of our forward strategy and despite the challenges of Covid-19,” Sacha Laing, CEO at General Pants Co.
Landsec has announced the opening of a standalone store for Carvela, the women’s footwear and accessories specialist retailer, at Bluewater in Kent. Showcasing its innovative new range of shoes, bags and accessories, Carvela Bluewater extends the brand’s offering of shoe sizes and widths, to create comfortable heels for everyone.
The company says physical retail expansion is its new business strategy and follows its decision earlier this year when it signed a deal with PacSun to stock its merchandise in-store and online. PacSun is our first wholesale partner, and we are thrilled to be working with them,” said Collis.
Chief executive office and co-founder of Telegram – the parent company to stationary, office and lifestyle accessory brand Milligram – Scott Druce told Inside Retail that the back to school period is like a second Christmas, and requires just as much planning.
These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. People purchase merchandise, sports equipment and apparel to show support for their favourite teams, sports and athletes. During the 2012 London Olympics, for example, official merchandise sales reached unprecedented levels.
Innovative e-commerce strategies that lean into exploration of tech are futher optimising retail business models and fostering employee exploration in this field, furthering the positive customer experience. I’d walk away with a purchase and an amazing brand experience,” he said.
For instance, Adidas doubled its production of Germany’s women’s football merchandise compared to the previous Women’s World Cup in 2019. In addition to its jersey sales, Matilda merchandise and paraphernalia sold at over 96 per cent sell-through.
Last year, Net-A-Porter announced a progressive framework aptly named Infinity to drive their 2030 sustainability strategy. However, Net-A-Porter’s Infinity strategy aims to support fashion and beauty brands that meet certain attributes. Shoppers demand sustainable fashion.
Cross-merchandising is a powerful strategy that has proven highly effective for retailers; this technique involves placing related products together to encourage additional purchases and create a more engaging shopping experience. Pawn Shops Cross-merchandising in pawn shops can enhance the appeal of various products.
Stone plinths at the base of rail displays complete the story with footwear and accessories. The ceilings have cut-out spheres with inset Barrisol lighting directly above each of the rounded ‘cork’ merchandising zones to subliminally highlight them as focal points and to create times of pause within the journey.
The tote bags were quickly swept up by loyal devotees of Trader Joe’s as well as consumers who just wanted to get their hands on the trendy accessory. Trader Joe’s is not the only retailer tapping into the power of aesthetic branded merchandise. Who buys branded merchandise?
Here, Li speaks to how Revolove’s global growth is driven by localisation strategies that deliver the best service to its customers within each region. There are two areas that I’m less involved in: merchandising, because you need a very large team to run that, and brand marketing. Kai Li: That’s a really good question.
Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers. We found in Singapore the perfect land to place our first steps,” he said.
Regarding his own businesses, Brookes is reducing profitability expectations over the next 12 months, and focusing on investments in acquisitions and new stores, as well as pricing and marketing strategies. We’re particularly seeing it in areas such as electronics and homewares, and are starting to see it in apparel and accessories.” “As
Retail analytics platform Style Arcade provides intelligent fashion merchandising recommendations to retailers and brands, including The Iconic, Aje and PE Nation in Australia. Packaging design AI can design packaging and labels based on product positioning and strategy documents. Now it can be done digitally.
According to Reuters , EU governments agreed last month that the bloc should ban the destruction of unsold textiles as part of the EU’s green strategy to encourage more reuse and recycling. Future strategies Brands will need to consider the upcoming legislation at all levels within their business and processes, according to Wilkinson.
Cross-merchandising is a simple and affordable advertising technique that helps you reach your target audience by partnering with other brands targeting the same audience. It involves using related merchandise displays to expose your products to customers who are already buying products that complement yours.
Localising the website was one strategy Hairis credits for optimising its international growth following the boom. Scaling the business and simultaneously maintaining control of the customers’ experience is a pivotal part of Bydee’s growth strategy.
“The new product, digital experience, stores and our recent investments in talent further demonstrate our commitment to Gilly as a key part of our company’s long-term growth strategy.”. New store concept. Backing the brand’s evolution is a new retail store concept opened in Columbus, Ohio, marking a return to stand-alone stores.
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