From virtual models to marketing, how fashion brands are using AI today
Inside Retail
MARCH 27, 2023
Retailers had already been using AI to a certain extent, but after a couple of years of “getting to know how it works” we’ve reached a point where its inclusion is something that can’t be ignored. Several eyewear brands, including Sunglass Hut and Australian eyewear retailer Bailey Nielsen, offer virtual try-on to shoppers.
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