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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories.

Strategy 130
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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

Strategy 264
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How accessories brand Hello Updo is challenging traditional beauty standards

Inside Retail

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?

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Burberry’s turnaround strategy reveals the power of emotional connection

Inside Retail

As it becomes harder to navigate uncertain markets and the ever-evolving consumer sentiment, Burberrys recent turnaround offers valuable lessons for those seeking good sustainable success in 2025 and beyond. At first, this strategy appeared super promising. But cracks soon appeared. Leverage physical retail for emotional engagement.

Strategy 147
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Strategy pays off: City Chic Collective boosts net income

Inside Retail

City Chic Collective is hailing the success of its strategic plan for a turnaround in its trading performance, despite mixed results across different markets. The post Strategy pays off: City Chic Collective boosts net income appeared first on Inside Retail Australia. The plus-sized fashion retailer’s net income totalled $3.3

Strategy 130
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Accessories brand Zagg opens first Apac store, in Sydney

Inside Retail

Zagg, a global retailer of electronic device accessories, has opened its first store in Australia, marking the first step in an expansion strategy in the Apac region. Zagg is a global brand providing accessories and technologies that empower mobile lifestyles such as screen protection, power management solutions and mobile keyboards.

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Vietnam malls: Was Vincom’s saturation strategy the right move?

Inside Retail

Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? Last year, more than 50 per cent of the major leasing transactions in Hanoi and Ho Chi Minh City involved fashion and accessories retailers and only 15 per cent food and beverage. What can Vincom do?

Strategy 130