Inside Retail

FEBRUARY 18, 2024

I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.

Marketing 279

Marketing Social Media Concept Line 279

Retail Focus

MAY 11, 2021

In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting social media brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. million visitors, safely, in retail’s reopening week. Brands include: Tingle.

Social Media 317

Social Media Accessories Accessories Hobbies 317

Inside Retail

DECEMBER 4, 2024

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”

Social Media 277

Social Media Fashion Strategy Target Market 277

Inside Retail

SEPTEMBER 4, 2023

To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.

Fashion 244

Fashion Social Media Apparel Accessories 244

Inside Retail

JANUARY 30, 2023

The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by social media influencers. It will include a review of social media platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.

Social Media 246

Social Media Advertising Fashion Consumer 246

Inside Retail

OCTOBER 13, 2024

After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?

Accessories 130

Accessories Accessories Beauty and Health Texture 130

Inside Retail

JULY 13, 2022

The brand was once part-owned by social media influencer and entrepreneur Steph Claire Smith and her partner Josh Miller. Assets up for sale are stock and intellectual property, including social media channels used to promote sales. . “We We expect there will be a high level of interest in purchasing such a fresh label.

Social Media 246

Social Media Expansion Promotion Fashion 246

Inside Retail

OCTOBER 20, 2024

The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its social media profiles, the Australian Financial Review reported.

Social Media 264

Social Media Planning Location Other 264

Inside Retail

MARCH 22, 2023

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

Social Media 130

Social Media Apparel Accessories Accessories 130

Inside Retail

MARCH 13, 2022

Bonds’ marketing team took notice and republished the photos on their official brand account. presents as masculine, they often wear shoes and clothing that are marketed to women, such as high heels, dresses and, in the case of Bonds underwear, high-cut briefs. But then, things started to go awry. “We told Inside Retail. Look at Gen Z.

Social Media 130

Social Media Fashion Department Stores Consumer 130

Inside Retail

FEBRUARY 15, 2022

The price increases will affect Louis Vuitton stores worldwide and cover leather goods, fashion accessories and perfumes, the spokesperson said on Tuesday. PurseBop, a website tracking the luxury market, cited speculation that the increase would be between around 4% on the lower end and 15-18% on average on the higher end.

Accessories 240

Accessories Accessories Social Media Fashion 240

Inside Retail

JULY 14, 2022

Nike has introduced its latest retail concept, Nike Style, with the first store opened in South Korea, to be followed by more across multiple international markets. Gender-agnostic zones are featured throughout the store for fleece, tops, footwear, accessories, and other style-led collections. Gender-agnostic zone.

Social Media 246

Social Media Concept Art Accessories 246

Inside Retail

DECEMBER 3, 2024

Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on social media have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”

Outdoor 264

Outdoor Social Media Apparel Strategy 264

Inside Retail

FEBRUARY 21, 2023

Following its store launch in Sydney earlier this year, Hong Kong-based tech accessories brand Casetify is planning to expand across Australia, as part of a larger goal of reaching 100 stores globally by 2025. It also highlights the brand’s intention to invest further in the local market. “In

Art 246

Art Planning Artistic Accessories 246

Inside Retail

FEBRUARY 15, 2024

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.

Accessories 255

Accessories Accessories Social Media Fashion 255

Inside Retail

APRIL 3, 2024

Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on social media means that we can truly engage with our community. IR: How does Alias Mae approach e-commerce and digital marketing to drive sales and brand awareness?

Marketing 178

Marketing Social Media Management Boutique 178

Inside Retail

MAY 10, 2021

On Thursday, Ikea will be launching a limited edition 10-piece clothing and accessories range in Australia, both online and in-stores. ” By offering a highly exclusive range, Ikea has sought to generated buzz and excitement around its launch on social media, pointed out Miranda.

Apparel 246

Apparel Accessories Accessories Social Media 246

Inside Retail

SEPTEMBER 22, 2021

H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday.

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

MAY 31, 2023

Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Try to encourage groups of friends to participate and then you can leverage word of mouth and social media. Get the timing right so your marketing calendar includes time for promoting events.

Layout 334

Layout Promotion Social Media Display 334

Inside Retail

DECEMBER 12, 2024

Sales figures, customer interactions, and marketing performance all offer valuable insights. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Dont be afraid to ask your media agency for detailed data.

Strategy 241

Strategy Customer Retention Customer Engagement Tailored 241

Inside Retail

AUGUST 3, 2021

In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. I also pull a lot of inspiration from social media and fashion bloggers. My love for fashion began when I was five years old. That’s just not the case.

Shopping 246

Shopping Social Media Fashion Accessories 246

Inside Retail

OCTOBER 7, 2021

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. The luxury fashion house provided Epic Games 3D versions of garments and accessories to be rendered onto characters, then further embellishments and enhancements were added.

Fashion 264

Fashion Accessories Accessories Circulation 264

Inside Retail

MAY 28, 2024

We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage social media and digital marketing to connect with its audience? This is especially true on TikTok.

Social Media 257

Social Media Boutique Marketing Fashion 257

Inside Retail

SEPTEMBER 29, 2021

We chat with Net-a-Porter’s senior market editor, Libby Page, about what the next generation of designers need to succeed in the current climate and the challenges and opportunities in the future of the fashion industry. Social media exposes and portrays an appealing lifestyle that the customer wants to buy into, as well as a product.

Social Media 242

Social Media Design Fashion Jewelry 242

Inside Retail

OCTOBER 25, 2022

A new generation of social marketing. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones. Social media is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .

Shopping 246

Shopping Advertising Social Media Fashion 246

Inside Retail

JULY 22, 2024

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

Expansion 261

Expansion Strategy Fashion Engagement 261

Inside Retail

JULY 13, 2021

According to a report from ThredUp this year, the secondhand fashion market is expected to double in the next five years, reaching $77 billion. This is driven by the growth of the resale market. Marketing for a better world”: The rise of woke business.

Fashion 246

Fashion Social Media Consumer Marketing 246

Inside Retail

JANUARY 18, 2024

The other one is individualism, especially with social media and our exposure to relentless trends – global trends, micro-trends – and relentless targeted marketing from brands. And then of course, impact.

Expansion 244

Expansion Social Media Fashion Target Market 244

Inside Retail

JANUARY 11, 2024

The collaboration is the latest example of the surprising level of demand for the humble reusable water bottle, with brands such as Australian label Frank Green and US label Stanley becoming status symbols, thanks to their savvy social media marketing. Stanley introduced two new colours, cream and desert sage, in 2020.

Social Media 130

Social Media Accessories Accessories Marketing 130

Inside Retail

AUGUST 22, 2024

These shifts manifest in various ways, from increased consumer spending to innovative marketing strategies. Limited-edition items and memorabilia become highly sought after, creating a lucrative market for retailers. This led to a 12 per cent increase in sales and a 25 per cent rise in social media engagement.

Unity 260

Unity Engagement Social Media Apparel 260

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

Fashion 264

Fashion Social Media Texture Advertising 264

Inside Retail

OCTOBER 11, 2022

Dubbed “Lay’s-Branded Bag”, the accessory made its debut at Paris Fashion Week and is an official collaboration with US chips company Lay’s which promoted that bag on its social media accounts. Balenciaga is a social experiment,” expressed @electric_perfume_. pack of chips.

Social Media 130

Social Media Accessories Accessories Fashion 130

Inside Retail

MAY 25, 2023

James Chan, head of marketing for Reebok Pacific (Australia and New Zealand) chats with Inside Retail about the brand’s partnership with Brand Collective, how Reebok is aiming to be the fastest-growing sports brand in the world, and how he continues to push the envelope within in his profession.

Marketing 130

Marketing Social Media Fashion Management 130

Inside Retail

MARCH 19, 2024

The ultra-fast fashion model thrives on data and addictive social media marketing to create insatiable consumer demand. Shein and others will continue putting more and more product on the market, which will need to be dealt with at the end of its short life. But Shein leaves them in the dust, listing 1.3

Fashion 246

Fashion Social Media Consumer Marketing 246

Inside Retail

NOVEMBER 29, 2022

After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels. Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience.

Social Media 245

Social Media Fashion Location Boutique 245

Inside Retail

DECEMBER 8, 2024

While Japan has long been established as a premier hotspot for vintage luxury products, particularly designer bags and accessories in pristine condition, the country has recently experienced an unprecedented surge in demand for these meticulously maintained secondhand treasures. billion yen (US$5.4 billion) and accounted for 28.2

Expansion 130

Expansion Social Media Accessories Accessories 130

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. Covid-19 changed the way we purchase products and services.

Social Media 130

Social Media Beauty and Health Marketing Shopping 130