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As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What were your biggest learnings over that period in terms of e-commerce marketing?
After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?
And thanks to the data-driven business model, pushed by founder and CEO Chris Xu , previously a successful SEO consultant, Shein has continued to grow its overseas market presence. Socialmedia sensation. Influencer marketing is another key tactic behind the brand’s socialmedia success.
The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations. Harli + Harpa is currently recruiting staff using its socialmedia profiles, the Australian Financial Review reported.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of socialmedia platform Snapchat, and there are over 2.7 billion Bitmoji avatars globally. I think not.”
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”
H&M is integrating artificial intelligence (AI) into its marketing strategy by creating digital versions of real-life models. The AI-generated clones will then be used in select socialmedia posts and campaigns, with permission from the models they duplicate.
Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming socialmedia career with 300,000 followers. I transitioned to a retail sales role at Under Armour where my interest in marketing grew through interactions with the head office team during product talks.
Loyal following Robinsons road to One Mile started over a decade ago when she began blogging on YouTube and built an audience through socialmedia. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections.
billion last year, the bridal wear market is expected to reach US$18.54 percent in this time frame, Maximize Market Research states. Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years.
Ralph Lauren has reported a lower growth rate for its fourth-quarter revenue, but an analyst said the brand is still doing well amid a wider slowdown in the luxury market. Neil Saunders, MD of GlobalData, said the moderate growth was in line with expectations given the general trend in the luxury market. “In Sales in Asia were up 1.1
Located on the ground floor of Melbourne Central, the store carries Nere-branded suitcases, soft-sided bags, packing cubes, toiletry kits, luggage tags, water bottles and other accessories that shoppers can mix and match in various colours to create their own personalised luggage sets. Nere releases new colours and accessories every season.
While Japan has long been established as a premier hotspot for vintage luxury products, particularly designer bags and accessories in pristine condition, the country has recently experienced an unprecedented surge in demand for these meticulously maintained secondhand treasures. billion yen (US$5.4 billion) and accounted for 28.2
The international success of prominent K-pop artists such as BTS, Blackpink, and Stray Kids has catalysed unprecedented levels of consumer engagement, resulting in expanded market opportunities for merchandising. In contrast, prices in the pre-loved market can change based on how rare it is. million KRW ($1029).
million views in over 29,800 posts on TikTok, which is proof of the socialmedia trend of documenting the aesthetics of everyday items. Globally, the sneaker market is projected to have a revenue of US$80.19 This is precisely why retailers like The Sneaker Laundry have carved out a place in the market.
In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting socialmedia brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. million visitors, safely, in retail’s reopening week. Brands include: Tingle.
The post PrettyLittleThing films Australian campaign with socialmedia stars in Fiji appeared first on Inside Retail Australia. Founded in 2012, PrettyLittleThing currently operates in the UK, Ireland, Australia, the US, France, the Middle East and North Africa.
Despite modestly positive expectations for 2024, the luxury retail market did not pan out as merchants had hoped. According to a 2024 report released by global management consulting firm Bain & Company, this market dropped two per cent from an all-time high of US$387 billion to US$381 billion.
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with socialmedia trends.
Good design is influential In what might be a surprising revelation given its heavy socialmedia presence, Shevoke doesn’t pay for influencers to wear its eyewear. Within 48 hours of the Shevoke team sharing the paparazzi photos across its socialmedia pages, the featured sunglasses sold out. “We
To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. Owned by parent company Retail Apparel Group, the company says the launch comes after market research identified a “major gap” in the market for men who consider themselves ‘plus-size’.
I worked alongside my sister Hannah for years at the Salamanca markets and learned the tricks of the trade from the age of 12. The concept of selling and marketing a product, and brand became second nature and a part of my identity. When I finished school I turned down a law degree to continue alongside Hannah in the business.
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by socialmedia influencers. It will include a review of socialmedia platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.
The brand was once part-owned by socialmedia influencer and entrepreneur Steph Claire Smith and her partner Josh Miller. Assets up for sale are stock and intellectual property, including socialmedia channels used to promote sales. . “We We expect there will be a high level of interest in purchasing such a fresh label.
Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.
Bonds’ marketing team took notice and republished the photos on their official brand account. presents as masculine, they often wear shoes and clothing that are marketed to women, such as high heels, dresses and, in the case of Bonds underwear, high-cut briefs. But then, things started to go awry. “We told Inside Retail. Look at Gen Z.
The price increases will affect Louis Vuitton stores worldwide and cover leather goods, fashion accessories and perfumes, the spokesperson said on Tuesday. PurseBop, a website tracking the luxury market, cited speculation that the increase would be between around 4% on the lower end and 15-18% on average on the higher end.
Nike has introduced its latest retail concept, Nike Style, with the first store opened in South Korea, to be followed by more across multiple international markets. Gender-agnostic zones are featured throughout the store for fleece, tops, footwear, accessories, and other style-led collections. Gender-agnostic zone.
With more than 20,000 SKUs across homewares, toys, pet accessories and apparel, Anko-branded products represent 85 per cent of the stock in Kmart stores and have been purchased by a whopping 90 per cent of Australian households. IR : How have you been going to market in terms of the marketing side? This was about 18 months ago.
Valentines Day is evolving beyond romantic hetero couples celebrating with flowers, chocolates and dinners out, broadening sales and marketing opportunities for both manufacturers and retailers. Market these as perfect for a me time Valentine’s Day experience. Below I discuss some of them.
Following its store launch in Sydney earlier this year, Hong Kong-based tech accessories brand Casetify is planning to expand across Australia, as part of a larger goal of reaching 100 stores globally by 2025. It also highlights the brand’s intention to invest further in the local market. “In
Systems have been streamlined over the years allowing for faster shipping times and happier customers and our stronger presence on socialmedia means that we can truly engage with our community. IR: How does Alias Mae approach e-commerce and digital marketing to drive sales and brand awareness?
On Thursday, Ikea will be launching a limited edition 10-piece clothing and accessories range in Australia, both online and in-stores. ” By offering a highly exclusive range, Ikea has sought to generated buzz and excitement around its launch on socialmedia, pointed out Miranda.
H&M announced a collaboration with Iris Apfel, New York style icon, fashion designer and interior decorator who likes to dress up “for herself and herself only” and is known for her vibrant clothing, fun accessories and signature thick, oversized specs. Apfel recently celebrated her 100th birthday.
Others are more novel, such as experiential retailing, retail greening, and collaborative marketing. Try to encourage groups of friends to participate and then you can leverage word of mouth and socialmedia. Get the timing right so your marketing calendar includes time for promoting events.
Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.
Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. The luxury fashion house provided Epic Games 3D versions of garments and accessories to be rendered onto characters, then further embellishments and enhancements were added.
In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. I also pull a lot of inspiration from socialmedia and fashion bloggers. My love for fashion began when I was five years old. That’s just not the case.
We highlight the voice of the customer in the digital experience through ratings and reviews, as customer feedback is incorporated throughout our site and in marketing assets. IR : How does Kate Spade New York leverage socialmedia and digital marketing to connect with its audience? This is especially true on TikTok.
In one of our stores, we also have social fitting rooms where you can explore six different themes and take photos for socialmedia with these themes – in this case, from Korea, including Jeju and K-pop. It’s not just an Asian phenomenon; it’s scaling up and spreading to other markets.
We chat with Net-a-Porter’s senior market editor, Libby Page, about what the next generation of designers need to succeed in the current climate and the challenges and opportunities in the future of the fashion industry. Socialmedia exposes and portrays an appealing lifestyle that the customer wants to buy into, as well as a product.
Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?
A new generation of socialmarketing. Traditional marketing strategies are unlikely to attract the attention of Gen Z, who are famously glued to their phones. Socialmedia is the way forward, but it’s not enough to simply convert your existing TV or online ads and slap them on social. .
Sales figures, customer interactions, and marketing performance all offer valuable insights. Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Dont be afraid to ask your media agency for detailed data.
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