Remove Accessories Remove Marketing Remove Perspective
article thumbnail

Why luxury brand Leo Lin is positioned to be Australia’s next big fashion export

Inside Retail

In February, the business announced it had experienced 225 per cent year-on-year sales growth, primarily driven by its strategy in the US market. The US fashion market has a history of making or breaking Australian fashion labels and Leo Lins move into the US saw the brand double its revenue in just two years.

Fashion 208
article thumbnail

Will a collaboration collection with Skims bring back Nike’s cool factor?

Inside Retail

billion to Nikes market value, which has been struggling as of late. With a renewed focus on marketing and products geared toward female customers and a partnership with retails current it girl Skims, some retail experts think the brand has a decent shot of taking back its spot at the top of the commerce ladder. The jump added $6.7

Strategy 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How brands like Skims, Nike, Ben & Jerry’s create winning retail collaborations

Inside Retail

However, just because a collaboration is unique, or even a little weird, depending on the consumers perspective, doesnt ensure that it will be popular or profitable. These are the ingredients that will cut through the noise, build loyalty, and truly resonate in an already overcrowded market. Why did these collaborations win?

Marketing 130
article thumbnail

Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

But for businesses to cut through the noise of the extremely competitive world of email marketing, a strong collaboration between a company’s marketing and technology teams is needed, according to Iain Hunneybell, Yoox Net-a-Porter’s global head of information security. This is what you call convergence,” Akhavan said.

Marketing 246
article thumbnail

Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.

article thumbnail

Hip Pocket Workwear appoints Peter Fiasco as its first CEO

Inside Retail

We look forward to the fresh perspective and strategic direction he will bring to Hip Pocket Workwear & Safety, they said. His overarching focus will be on marketing, supplier support, and activities to drive growth within franchisee businesses.

article thumbnail

H&M East Asia boss Aneta Pokucinska on the company’s localised growth strategy

Inside Retail

“There’s been a lot of curiosity from customers who are familiar with H&M in different markets and are eager to visit this innovative store,” she said. “We The company currently operates more than 250 stores across key markets such as South Korea, Japan, Singapore, Malaysia, Vietnam, and the Philippines.

Strategy 130