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Amazon is set to take off in Australia this year, get ready

Inside Retail

Category growth on Amazon Roy Morgan Research in 2024 showed that the most popular categories on Amazon Australia are books, small electronics goods, clothing, and computers and accessories. We need to integrate our core presence with strategies to cut through on the digital shelf and this is where promotion plays a vital role.

Expansion 240
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More to love: The evolution of Valentine’s Day offers opportunities for brands

Inside Retail

They now include not only perfumes but items such as engraved accessories and bespoke art pieces, clothing and accessories, tech gadgets, books and music, and particularly for the self-love celebrations at-home spa experiences and related categories such as candles, bubble bath, and at-home facials and masks. Some examples below.

Gifts 130
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How Airbnb, Taco Bell, other businesses are aiding California wildfire victims

Inside Retail

Other brands, such as beauty company Glow Recipe and accessories and apparel brand Brandon Blackwood, are donating their products to provide comfort and care to those in need. Even worse, the brand continued posting stories promoting the sale the next day, prompting Skims fans and critics to call the founder and brand tone-deaf.

Other 130
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Dior and Armani investigated over alleged labour exploitation

Inside Retail

Italy’s competition watchdog AGCM has launched an investigation into possible violations of the consumer code in the way the companies promoted and sold clothing and accessories. Meanwhile, Armani denied the allegations levied by the competition authority but said it would cooperate with the latest investigation.

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How Carolina Herrera turned a virtual dress into a viral moment

Inside Retail

Roblox is fast becoming a destination for collecting and wearing digital luxury fashion and accessories. The campaign consisted of Kloss collaborating with digital designers, including Lovespun, to create unique clothing lines that appeared in five popular Roblox games.

Fashion 246
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Rebel: Inside Australia’s store concept of the year

Inside Retail

Customisation counter : Where consumers can put their own spin on apparel, accessories and footwear; Fitness studio : Where customers can trial Rebel’s health and fitness equipment, from connected bikes to treadmills. The Home of Basketball at the Rebel RCX store in Parramatta in western Sydney.

Concept 246
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“At the starting line”: Building relationships and loyalty over Ramadan

Inside Retail

While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.

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