This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Category growth on Amazon Roy Morgan Research in 2024 showed that the most popular categories on Amazon Australia are books, small electronics goods, clothing, and computers and accessories. We need to integrate our core presence with strategies to cut through on the digital shelf and this is where promotion plays a vital role.
They now include not only perfumes but items such as engraved accessories and bespoke art pieces, clothing and accessories, tech gadgets, books and music, and particularly for the self-love celebrations at-home spa experiences and related categories such as candles, bubble bath, and at-home facials and masks. Some examples below.
Other brands, such as beauty company Glow Recipe and accessories and apparel brand Brandon Blackwood, are donating their products to provide comfort and care to those in need. Even worse, the brand continued posting stories promoting the sale the next day, prompting Skims fans and critics to call the founder and brand tone-deaf.
Italy’s competition watchdog AGCM has launched an investigation into possible violations of the consumer code in the way the companies promoted and sold clothing and accessories. Meanwhile, Armani denied the allegations levied by the competition authority but said it would cooperate with the latest investigation.
Roblox is fast becoming a destination for collecting and wearing digital luxury fashion and accessories. The campaign consisted of Kloss collaborating with digital designers, including Lovespun, to create unique clothing lines that appeared in five popular Roblox games.
Customisation counter : Where consumers can put their own spin on apparel, accessories and footwear; Fitness studio : Where customers can trial Rebel’s health and fitness equipment, from connected bikes to treadmills. The Home of Basketball at the Rebel RCX store in Parramatta in western Sydney.
While certain retailers are identifying the commercial opportunities associated with the month of Ramadan, an expert suggests that Australian retailers are still “at the starting line” when it comes to authentic engagement with the Muslim community. Everyone is at the starting line,” she said.
Amazon has also been taken to task for one of its fashion lines, along with Boohoo, Zalando, Shein and ASOS. H&M even got a shellacking from activists for promoting its in-store recycling machines in a Nintendo game. H&M, how dare you. Lululemon is pumping out strong revenue growth, particularly internationally.
Two elements are really exciting and one is that there is a broader acceptance and normalisation of piercing as part of a fashion accessory and part of a subculture that is mainstream now,” Friis said. The company has a Net Promoter Score (NPS) of well over 80, which Friis described as “very rare in the retail business”.
Before the promotion, McMillan served as COO and brand officer of Frankie4. ” Meanwhile, Frankie4 is in the process of applying for B Corp certification in line with its commitment to sustainable practices. . She started with the company as a human resource manager when it operated podiatry clinics in Brisbane.
Even if they play for free now, chances are that later down the line they will begin to play for cash prizes. With few customers and little to do, you can use the time wisely to improve sales further down the line. For example, if someone buys an exercise bike, you may cross-sell the clothing and accessories to go with it.
Kim Kardashian’s shapewear and clothing label Skims has launched The Adaptive Collection, an underwear line dedicated to people with limited mobility. Founded in 2019, Skims’ main focus is to promote body positivity and inclusivity. As of last January, the company was valued at more than US$3.2
Rather, the Australian swimwear company – which also has an accessory and apparel line – has big plans at home and abroad. In the early days of the business, he said that rugby was central to the brand’s promotional and ambassadorial campaigns. While this remains the case, it’s now spread across a range of sporting codes.
Despite Adidas achieving billions in sales with his Yeezy footwear line, West has claimed that the company offered a mere US$1 billion to buy him out of his contract, which he declined. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories.
Leather totes were a go-to silhouette at FW24 shows and should be prominent in future accessories buys. Stanley Cup mania has transformed drink bottles into fashion accessories and proven how low-price everyday objects can become viral sensations.
Rebel is the place to go when it’s footy season, and I think we’ll see both boys and girls lining up to get their footy boots as they start on their journey to becoming the next Matilda or Socceroo,” he said. Rebel is so often the place that these athletes started, and I can imagine that the next generation will do that all over again.
Considered a philosophy to provide lasting luxury fashion and lasting positive impact, the 10-year strategy includes four key areas in line with the UN’s Sustainable Development Goals to boost circular fashion practices — circular business, circular culture, planet positive, and people positive. .
To understand why this is happening right now, let’s talk about the motivating factors encouraging retailers to make custom embroidery a staple of their current line-ups. 3D Embroidery Techniques: Advanced methods such as 3D puff embroidery add texture and dimension, making logos or monograms stand out on apparel and accessories.
House of Campbell is aiming to fulfil a different niche with its commercial line of couture-inspired ensembles that seamlessly integrate artistic expression into everyday wear. Collectively, our work promotes sustainability and diversity, which are crucial for the future of fashion.”
Like many retailers, we have had to contend with inflationary pressures and greater promotional cadence, which has had an impact on profits,” said King. It’s no secret that consumer-facing retail has had a tough year trying to stay price-competitive for customers.
In line with consumer preferences, retailers of all sizes are increasingly seeking to transition from a linear to a more circular business model. The pressure is on for these brands to establish policies and strategies that reduce waste, promote sustainability, and extend the lifespan of their products.
Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. These can include apparel, accessories, and memorabilia that allow consumers to hold onto the memories and pride associated with the Games.
Post-purchase would be around how engaged the users are – whether they come back to check out stuff on the site, whether they buy more accessories or other products after they have purchased the first time, whether they can easily find support information like user manuals or contact information, that sort of thing,” explains Le. “So,
Delta Airlines’ June quarter FY21 profit of US$652 million, its first after five quarters of losses, signalled hope for recovery throughout the entire travel sector, including luggage and accessory brands. We need to give very aggressive promotions to attract sales.
We used these as incentives to encourage Aboriginal people to participate in our health promotion programs. The merchandise from participating in the health promotion programs became highly sought after. We shared the same passion and energy, and together we left our jobs and started a health promotion business – Spark Health.
Customers who enter the line are already preparing to make purchases, leading to a prime opportunity for securing an additional sale. Why Promote Products at a Checkout Counter Space? It Promotes an Engaging Experience. Accessories to core products. Select Smaller Accessories. It Makes Your Brand Memorable.
Reliving vintage craftsmanship According to Huisamen, the wide range of collections and styles on offer, including the more elevated Made & Crafted line, is what sets the Ion store apart from other Levi’s locations in Southeast Asia. Leveraging data and AI has also played a role in optimising promotions and improving inventory management.
Crocodiles are wild animals, not handbags.They are sentient beings who don’t deserve to languish in plastic-lined pens for the profits of French fashion houses.”. According to a 2021 report by World Animal Protection, the welfare of crocodiles on these farms is governed by an “outdated and inadequate” Code of Practice.
million, in line with last month’s trading update. Phil Ryan, CEO and MD of City Chic, described the half as “challenging” and added: “Margins were impacted by promotional activity and input logistics and fulfilment costs from reduced basket sizes and inflation-driven cost increases.”
Nike’s top-line strong sales growth is being overshadowed by continued weakness on the bottom line, where profit has been sharply eroded and came in a fraction below expectations. We believe that further markdowns and write-downs will be needed as Nike enters its new fiscal year which will heap further pain on the bottom line.
Olympic gold medallist Bronte Campbell’s sustainable activewear brand Earthletica is taking a priceless not-purchased approach to Black Friday by hosting a free community event at Bondi Pavilion on November 29 to promote connection over consumption.
per cent, but net income (the bottom line) fell 13.6 To help achieve this, the company undertook 10 renovations and upped the volume on its promotional and marketing efforts. Malls promoted as a refuge from the summer heat The average summer temperature in Japan’s summer this year was, along with last year, the equal-hottest on record.
Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers.
The campaign is in line with Fabrica X’s mission to explore different aspects of sustainability through a combination of retail, education and experiences. Fabrica X, the experiential concept store launched last year by The Mills Fabrica in Hong Kong, has kicked off a new campaign celebrating innovation in biomaterials.
This time, we have selected five great opportunities during the first half of the year with insider tips on how brands can build communications and promotions around them to enhance customer engagement and drive conversions. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.
One important area is to advance our participation in the circular economy; here, the brand focuses on four aspects — design for durability, innovative materials, promoting recycling and reuse, and championing repair,” she added. The brand developed two lines of hard-side suitcases with this material. “We
With global plus-size fashion retailer City Chic’s sales impacted by reduced promotional activities, a strategic review has been launched to find ways to improve performance. Phil Ryan, CEO and MD at City Chic, said “strong” promotional activity across markets was needed as operating conditions remained challenging. “We
The brand also plans to introduce additional footwear innovations, including the Restfeel Sandal, throughout the year including new material iterations, across the product line. Last month, the brand unveiled a short film campaign featuring Oscar-winning actress Michelle Yeoh to promote its limited Lunar New Year capsule collection.
Over the last few years, as I have moved into my 40s, I have felt excluded in the way in which brands would promote and communicate their offering. You launched Uniek with the aim to shine a light on older women who are normally overlooked by other retailers. Why is that important to you and how have you done this?
BFCM is the time when retailers have the opportunity to implement multiple discount plans, countdown promotions and a focused, concentrated program of engagement with existing and new customers. Thanks to carefully planned email messaging flows, the retailer’s order volume rose by 250 per cent month on month last November.
million carats was in line with the year prior. In the same month, De Beers revealed it would invest in a US$20 million dollar media campaign, reintroducing its iconic “A Diamond is Forever” tagline, to promote natural diamonds ahead of the 2023 holiday season in the US and China. However, revenue fell to US$2.8
Far too often, it’s seen as an extracurricular activity – a nice thing to have, not something on the bottom line. People don’t get promoted for it,” he said. “If But there’s still a lot of work to be done. Diversity, equity and inclusion can’t be the only place in a company that fails year over year and nobody is held accountable.
The design incorporates digital displays for interactive promotions, touchpoints for convenient purchases, and zones dedicated to specific luxury brands, ensuring an elevated shopping experience. The shopping experience is complemented by cultural performances, art exhibitions, and digital kiosks that provide information and promotions.
In a statement, Gucci – the profit engine of French group Kering – and Facebook alleged the unidentified defendant used multiple Facebook and Instagram accounts to promote her international online counterfeit business. million counterfeit products, and 45,000 websites, including social media accounts, being disabled.
We organize all of the trending information in your field so you don't have to. Join 29,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content