“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes
Inside Retail
MAY 28, 2023
Driven by cost of living pressures, Ikea Australia reduced the prices of over 700 products in May as part of a strategy to reposition the brand as a home for good value and affordability. With its stock levels improving, she said that Ikea has been in a strong position to lower the price of a number of its best selling products.
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