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Shevoke founder shares how Kendall and Kylie Jenner sold out her sunglasses

Inside Retail

Hyde’s approach to timeless and quality design is compounded by her strategic influencer gifting and partnerships – resulting in a lucrative business model. Good design is influential In what might be a surprising revelation given its heavy social media presence, Shevoke doesn’t pay for influencers to wear its eyewear.

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More to love: The evolution of Valentine’s Day offers opportunities for brands

Inside Retail

While traditional celebrations like romantic dinners out and gifts of flowers, chocolates and jewellery remain prevalent or even dominant, there is a noticeable shift towards more personalised and experience-based celebrations. Categories for Valentines Day gifting have, therefore, been gradually expanding.

Gifts 130
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Balenciaga designer, CEO apologise for ad campaign

Inside Retail

French fashion house Balenciaga’s creative director and chief executive officer both apologised Friday for an advertising campaign that sparked criticism on social media over accusations that it featured inappropriate imagery involving children.

Design 246
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Retailers, are you ready for it? Swift’s Eras tour a gold rush of economic karma

Inside Retail

Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. It is now tradition to make, exchange and gift handmade beaded bracelets at concerts with other Swifties.

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With new store, Nere seeks to elevate travel for the mass market

Inside Retail

Australian luggage brand Nere is anticipating strong sales this holiday season, thanks to the ongoing travel boom, growing appeal of practical gifts like suitcases, and high-profile location of its first stand-alone store, which opened in November. Nere releases new colours and accessories every season.

Marketing 246
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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Limited-edition releases and special bundles generate excitement, attracting discerning customers on the lookout for distinctive and opulent gifts. Promotion of Gift Ideas: Luxury pop-up stores showcase curated gift ideas, simplifying the shopping process for customers seeking sophisticated presents.

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How Aussie retail brands are cashing in on Euro summer

Inside Retail

And as more consumers get ready to take their summer holiday in Europe, vacation hauls are going viral across the social media app. The consumer-led craze for a European summer abroad and at home has gifted Australian brands a perfect marketing platform. Travel’s post-pandemic revival There are more than 214.3

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