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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis. Bitmoji, is a platform subsidiary of social media platform Snapchat, and there are over 2.7

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Myer’s strategic moves suggest the future of retail is consolidation and loyalty

Inside Retail

However, Gray did counter his praise of Wirth with a caveat, suggesting that there’s still room for Myer to explore more in-store curation to deepen brand experience and connection with their target market. In his view, successful brands are those that answer the customer’s question, or in other words, meet the customer’s demand. “If

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From virtual models to marketing, how fashion brands are using AI today

Inside Retail

Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. Virtual try-ons: Virtual fitting rooms can help customers visualise what an item of clothing or accessory will look like on a mannequin of a similar body or facial shape.

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Why designer Dylan Best created womenswear after years of unisex collections

Inside Retail

But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection. A fashion catch-22 It was customer feedback that encouraged Best to take a formal step into womenswear. Best is obviously my last name.

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Her Black Book raises $1.6 million three months after launch

Inside Retail

Premium fashion shopping app, Her Black Book, has bagged $1.6 The fashion platform taps into the high-end segment through brand partners, allowing shoppers to discover new items, deals and promos via discounts and Cashback features. It’s an exciting, innovative space they are creating,” said Hein Vogel, CEO of Touch Ventures.

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“We see huge opportunities”: Inside Pet Circle’s $75m cash injection

Inside Retail

Home and hardware leader Bunnings is now offering 1,000 pet-related products in store ; Beauty giant Mecca sells dog shampoo; Fashion marketplace The Iconic sells pet accessories; and, a number of fashion brands have extended into creating statement pieces for pets.

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Indonesian designers discuss the rise of modest fashion at NYFW

Inside Retail

The latest modest fashion trends were on full display at New York Fashion Week, where six Indonesian designers were invited to present a total of 60 looks under the “Indonesia Now” banner. The rise of modest fashion. So modest fashion is very important in our circles,” she noted. Decoding fashion.

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