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Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
While many speculate about the reasons that established designers are partnering with the ultra-fast fashion company, it is apparent that Shein is using the program to separate itself from accusations that it trades in dupes and copycats. Shein’s investment in Shein X could serve to bolster its lead in the women’s clothing category.
Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.
After failing to find a buyer, Dion Lee is set to leave the Australian fashion scene. Right designs, wrong strategy Since May 22, Dion Lee has made A$3.2 Rosanna Iacono, fashion industry expert and CEO of strategy consultancy The Growth Activists, said that without apparent potential, a transaction is unlikely.
Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year. Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.
Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.
The once jet-setting duo spoke to Inside Retail about how different starting a successful retail business was in comparison to launching careers in fashion after experiencing almost instantaneous success with their platform ‘How to Live’, that amassed over 100,000 followers online and the brand they built with that.
The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.
Further, Ebay surveys demonstrated that about one-third of wardrobes consisted of pre-owned fashion items, while about 40 per cent of Australians cited sustainability as a key factor influencing their buying decisions. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. Virtual try-ons: Virtual fitting rooms can help customers visualise what an item of clothing or accessory will look like on a mannequin of a similar body or facial shape.
The post Luxury label Portia & Scarlett sold to American fashion company appeared first on Inside Retail Australia. The label is present in 47 countries including Australia, the US and the UK, with a network of nearly 1000 stockists.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
Sydney-based womenswear label Sotto Brand has made its debut at New York Fashion Week with its SS24 collections, eyeing global expansion. The show also introduced Sotto Brand’s first venture into footwear and accessories. Founded in 2019 by Lauren Mariani as a lingerie brand, Sotto Brand quickly expanded into complimentary apparel.
Asos recently launched its first ever rental edit with UK-based rental marketplace, Hirestreet, as the struggling online fashion retailer attempts to stem its losses amid a decrease in consumer spending. The story so far The move into fashion rentals comes at a critical time for Asos. million (A$165.7
With a target of 5 billion in annual revenue, it raised handbag prices beyond 2000 and adopted a positioning that aimed to compete with the highest and most elite fashion houses. At first, this strategy appeared super promising. Burberry gained a lot of traction with high-net-worth, fashion-forward clientele.
Following a career spanning public and foreign policy, as well as nuclear diplomacy, Katrina Van De Ven decided to focus on her other love: fashion. Over a 12 month period, Van De Van created what is now one of Australia’s most exciting plus-sized fashion offers: LükBook. In short – there is no such thing as an average day.
Luxury fashion retailer Harrolds is planning to relocate its stores in Sydney and Melbourne as part of the company’s ongoing transformation. The retailer will also offer “heavy” discounts for all clothing, footwear and accessories lines at its Sydney and Melbourne stores, starting Thursday.
Under Armour has announced an expanded range of apparel, footwear, and accessories exclusively for the Australian market. The campaign – named ‘Live in UA’ – marks a pivotal shift in strategy and approach, representing a fusion of functionality and fashion, according to the brand.
Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.
The retailer sells big brands at affordable prices across a huge range of products including women’s, men’s and kids’ fashion, shoes, accessories, homewares, beauty and toys. Discount retailer TK Maxx is set to open its first store in Perth’s Ocean Keys Shopping Centre, Clarkson on October 5.
Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?
In 2020, Australian teen fashion brand Pavement joined a large list of retailers that entered voluntary administration, citing the Covid-19 pandemic as a major factor contributing to their exit from the retail landscape. The post What’s behind the re-emergence of teen fashion brand Pavement?
The post What brands can learn from the Béis Wash marketing strategy appeared first on Inside Retail Australia. “The education side of things to our customers, I do believe is a major contributing factor to our success,” Maccini said.
Gen Z and Millennial demographics have expressed interest in luxury body care, blue makeup, silver accessories and ‘coquette’ bows. Linking products to a digital trend and aesthetic will continue to be a viable marketing strategy for beauty brands going into 2024. But expect many more to follow suit.
Colette by Colette Hayman has bought luxury online accessories brand The Daily Edited after a three-month search for a buyer. The combination of personalisation, with a premium range of fashionable leather goods, is a unique proposition and continues to be sought after by customers,” he said.
Products shipped cross-border by Chinese online fast-fashion giant Shein have been found to contain toxic chemicals at rates twice the level allowed under EU regulations, according to a report prepared by Greenpeace in Germany. The post Toxic chemicals found in Shein products, breach EU regulations appeared first on Inside Retail.
Roblox is fast becoming a destination for collecting and wearing digital luxury fashion and accessories. The latest designer piece to arrive in the virtual world’s marketplace is a stunning yellow floral Carolina Herrera gown worn by Karlie Kloss during the designer brand’s Spring/Summer fashion show at New York Fashion Week.
The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.
“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Each iteration blends contemporary fashion trends with the original appeal of the design,” Chan said.
We’re seeing more resilience from brands with every-day and low-price strategies. The post Strategies for success: LSKD and Shippit on preparing for peak season appeared first on Inside Retail. Think about Kmart, Aldi and other brands who are known for being quite reliable with their low prices,” he said.
This week, France announced legislation to “limit the excesses of ultra-fast fashion”. With fast fashion off the table for many, shoppers – and retail brands – are getting creative like locally owned, fashion re-sell business, a new favourite of mine, Love it Longer, on leafy Rathdowne Street in Carlton North, Victoria.
Gabriella Pereira is the director of Beare Park and the recipient of the Australian Fashion Laureates Emerging Designer of the Year award this year. Meet Beare Park Beare Park is a luxury fashion label made, designed and owned in Australia. The business of Australian fashion IR : The pop-up in Potts Point; why now?
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? billion Bitmoji avatars globally.
Last month, the fashion retailer said it would wind down five of its brands to focus on its other five businesses as it struggles to remain afloat due to operational issues. The CEO also said the company will continue to focus on serving regional Australia, as part of its strategy.
Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.
However, on Friday, the fashion retailer said it needed more time to resolve a number of concerns before finalising the results. During the period, the company intends to “consult and work with all relevant stakeholders to accelerate a strategy to realign its operations to be more reflective of current and anticipated market dynamics.”
Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. Fashion brands are tapping into this emerging space.
The iconic Australian fashion and travel bag company has changed its name from Strandbags to Strand as part of a modernisation strategy that will affect every element of the business. We needed to move forward to become a fashion and lifestyle business, [and] shift perception through this new brand positioning,” McGahan said.
Fashion and lifestyle platform The Iconic has unveiled its 2023 People Planet Positive Progress Year In Review, which covers the start of its route to BCorp certification. As Australia’s leading fashion and lifestyle platform, we believe sustainability isn’t optional.
The Australian fashion label delivers a unique in-store retail experience. The fashion connection Bartel said that she and her sister had always wanted to start a brand but had no idea how to go about it. Six years later, the brand has expanded to provide a full closet, with statement pieces, suiting, eventwear and accessories.
The luxury footwear and accessories retailer has partnered with British artisans Timberwoolf, Morgan, Eclipse Manufacturing, and Rush Matters for the furniture and window plinths of the new Marlow store. The company recently hired former Aesop EMEA GM Karl Wederell as its new GM for Europe, to support its UK expansion strategy.
Not content with capturing the Australian and New Zealand market, Group CEO Felicity McGahan said that Nere – which strives to offer an affordable range of suitcases, travel bags and accessories – is adding another sticker to its passport by expanding into the United Kingdom. FM: We’ve had two strategies at Strand.
Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? It is also talking up a good game about mall upgrades to take advantage of what it says are strong leasing conditions for food and beverage, fashion, and entertainment. What can Vincom do?
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