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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. The companys relaunch strategy is a studied one. A crucial part of this strategy is G-Stars dual-pronged distribution model.

Strategy 264
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Fashion insiders weigh in on the uncertain future of Australian Fashion Week

Inside Retail

Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.

Fashion 246
Insiders

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Why luxury brand Leo Lin is positioned to be Australia’s next big fashion export

Inside Retail

Australian luxury fashion brand Leo Lin has been part of the fashion landscape for seven years, launching in 2017, but only since building its e-commerce store in 2021 has it really taken off. Now, his fashion brands operations are based in Sydney and its atelier is based in Dalian.

Fashion 208
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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.

Strategy 130
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Lululemon’s ANZ boss talks menswear, personalisation and a new, premium flagship

Inside Retail

The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.

Strategy 264
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‘Aboriginal fashion milestone’: Clothing the Gaps launches at Universal Store

Inside Retail

The company said the launch marks a milestone for Aboriginal-owned fashion and a “major step forward for First Nations representation in mainstream retail” Fashion is more than just clothing its a platform for change, said Laura Thompson, Gunditjmara woman and CEO co-founder of Clothing The Gaps.

Fashion 179
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Burberry’s turnaround strategy reveals the power of emotional connection

Inside Retail

With a target of 5 billion in annual revenue, it raised handbag prices beyond 2000 and adopted a positioning that aimed to compete with the highest and most elite fashion houses. At first, this strategy appeared super promising. Burberry gained a lot of traction with high-net-worth, fashion-forward clientele.

Strategy 147