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Rebounding from the lasting impacts of Covid, including reduced government subsidies and heightened operational costs, the brand is recalibrating its strategy. The companys relaunch strategy is a studied one. A crucial part of this strategy is G-Stars dual-pronged distribution model.
Fashion industry insiders are speculating about the future of Australian Fashion Week (AFW) following the news of IMG’s exit from the country’s premier fashion event. Since its debut in 1996, AFW has attempted to evolve alongside Australia’s dynamic fashion landscape.
Australian luxury fashion brand Leo Lin has been part of the fashion landscape for seven years, launching in 2017, but only since building its e-commerce store in 2021 has it really taken off. Now, his fashion brands operations are based in Sydney and its atelier is based in Dalian.
Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. The post Behind Vera Bradley’s brand turnaround strategy to reach Gen Z appeared first on Inside Retail Australia.
The recent opening of Lululemon’s new flagship at Emporium Melbourne marked a key milestone for the brand and its robust growth strategy in the region. Inside Retail spoke with Paul Tinkler, vice president of Lululemon ANZ, about the significance of this opening and how it fits into the activewear brand’s broader business strategy.
The company said the launch marks a milestone for Aboriginal-owned fashion and a “major step forward for First Nations representation in mainstream retail” Fashion is more than just clothing its a platform for change, said Laura Thompson, Gunditjmara woman and CEO co-founder of Clothing The Gaps.
With a target of 5 billion in annual revenue, it raised handbag prices beyond 2000 and adopted a positioning that aimed to compete with the highest and most elite fashion houses. At first, this strategy appeared super promising. Burberry gained a lot of traction with high-net-worth, fashion-forward clientele.
High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? The saying goes, “Any publicity is good publicity,” but more importantly what is the strategy driving such an investment? billion Bitmoji avatars globally.
Gabriella Pereira is the director of Beare Park and the recipient of the Australian Fashion Laureates Emerging Designer of the Year award this year. Meet Beare Park Beare Park is a luxury fashion label made, designed and owned in Australia. The business of Australian fashion IR : The pop-up in Potts Point; why now?
Last month, the fashion retailer said it would wind down five of its brands to focus on its other five businesses as it struggles to remain afloat due to operational issues. The CEO also said the company will continue to focus on serving regional Australia, as part of its strategy.
After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?
The plus-sized fashion retailer’s net income totalled $3.3 The post Strategy pays off: City Chic Collective boosts net income appeared first on Inside Retail Australia. City Chic Collective is hailing the success of its strategic plan for a turnaround in its trading performance, despite mixed results across different markets.
The Sussan Group, the retail collective behind women’s fashion brands Sportsgirl, Sussan and Suzanne Grae, is incorporating “responsible fibres” into its supply chain and investing in futuristic pilot projects, such as making a compostable T-shirt, as it looks to increase consumer awareness of its sustainability initiatives.
Vincom Retail is Vietnam’s biggest mall operator by dint of opening malls here, there and everywhere, but is this the right strategy? It is also talking up a good game about mall upgrades to take advantage of what it says are strong leasing conditions for food and beverage, fashion, and entertainment. What can Vincom do?
Under Wirth, Myer has hopefully redefined its strategy, streamlining operations for a balanced omnichannel approach,” Nick Gray, the founder of I Got You Consultancy, told Inside Retail. But it’s not all about size, Premier’s Apparel Brands’ omnichannel strategy and customer connection align with Myer’s approach to loyalty.
The Australian fashion label delivers a unique in-store retail experience. The fashion connection Bartel said that she and her sister had always wanted to start a brand but had no idea how to go about it. Six years later, the brand has expanded to provide a full closet, with statement pieces, suiting, eventwear and accessories.
From a fashion perspective, the trends and customer styles here are vastly different from what I’m accustomed to in Europe. Localisation Localisation is a crucial strategy for Western brands aiming to succeed in diverse Asian markets. Our mission is to liberate fashion—to make it accessible to everyone,” Pokucinska said.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
While many speculate about the reasons that established designers are partnering with the ultra-fast fashion company, it is apparent that Shein is using the program to separate itself from accusations that it trades in dupes and copycats. Shein’s investment in Shein X could serve to bolster its lead in the women’s clothing category.
Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.
After failing to find a buyer, Dion Lee is set to leave the Australian fashion scene. Right designs, wrong strategy Since May 22, Dion Lee has made A$3.2 Rosanna Iacono, fashion industry expert and CEO of strategy consultancy The Growth Activists, said that without apparent potential, a transaction is unlikely.
Luxury Australian fashion retailer Oroton Group has reported an increase in profits for the full year. Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology.
Mecca’s chief of new concepts Maria Tsaousis spoke to Inside Retail about what the business looks for during the recruitment process and what it means for Mecca’s retail strategy. IR : How long has this store been in the works and how does it fit into Mecca’s retail strategy?
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
Inside Retail spoke to Charles & Keith’s co-founder and COO Keith Wong to learn further details on the company’s retail concept and global expansion strategy. Chengdu, on the other hand, was selected as the location for our first China flagship in lieu of the city’s growing influence in local fashion, design and culture.
The once jet-setting duo spoke to Inside Retail about how different starting a successful retail business was in comparison to launching careers in fashion after experiencing almost instantaneous success with their platform ‘How to Live’, that amassed over 100,000 followers online and the brand they built with that.
The 2024 Australian Open is gearing up to serve a fashion-forward Grand Slam by partnering with sportswear giants, high-fashion brands and luxury labels. Fashion is betting on the talent, fans and viewership of tennis to create brand awareness and generate sales.
Further, Ebay surveys demonstrated that about one-third of wardrobes consisted of pre-owned fashion items, while about 40 per cent of Australians cited sustainability as a key factor influencing their buying decisions. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.
Despite the economic downturn, the centre’s success is rooted in its ‘carefully curated’ leasing strategy. By introducing first-to-market brands like On and Ganni, alongside globally recognised flagships like Lululemon and Uniqlo, we ensure that our retail mix resonates with Melbourne’s diverse, fashion-savvy audience.”
Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters. AI is “a great wingman in our strategy to understand what’s happening in the world,” Ruiz said.
Artificial intelligence (AI), the metaverse and ChatGPT are creating the biggest buzz so far this year, and it’s no surprise to see the fashion industry catching the wave. Virtual try-ons: Virtual fitting rooms can help customers visualise what an item of clothing or accessory will look like on a mannequin of a similar body or facial shape.
The brand has aptly named its environmental, social and governance (ESG) strategy in accordance: We are citizens. Recently the brand announced as part of its ESG strategy and its broader preferred fibre program that it would be expanding its use of recycled polyester and nylon by integrating them into its active essential range.
However, after several years of diminishing sales in an increasingly competitive fast-fashion market, rumors have been spreading about Forever 21 declaring Chapter 11 bankruptcy for the second time. Basically, the competitive bar is now set a lot higher in fast fashion, and Forever 21 has had trouble getting over it.
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
The post Luxury label Portia & Scarlett sold to American fashion company appeared first on Inside Retail Australia. The label is present in 47 countries including Australia, the US and the UK, with a network of nearly 1000 stockists.
Sydney-based womenswear label Sotto Brand has made its debut at New York Fashion Week with its SS24 collections, eyeing global expansion. The show also introduced Sotto Brand’s first venture into footwear and accessories. Founded in 2019 by Lauren Mariani as a lingerie brand, Sotto Brand quickly expanded into complimentary apparel.
Since joining H&M in 2014, Li has worked her way through several different roles at the Swedish-born accessories and apparel brand, including merchandising, store development and e-commerce, to her job as head of customer activation and marketing for H&M Americas. What is about this industry that drives you?
Denim and preppiness with a professional edge are ruling the fashion world, especially for millennials, who were then in their junior high, high school, college, and first-job years. Over the last year to seven years, however, these brands have launched impressive comeback strategies, bringing them back onto consumers radars.
Asos recently launched its first ever rental edit with UK-based rental marketplace, Hirestreet, as the struggling online fashion retailer attempts to stem its losses amid a decrease in consumer spending. The story so far The move into fashion rentals comes at a critical time for Asos. million (A$165.7
Eyewear retailer 1001 Optometry is refurbishing 25 to 30 stores located in shopping centres, implementing the brand’s “Details are Beautiful” strategy.
Luxury fashion retailer Harrolds is planning to relocate its stores in Sydney and Melbourne as part of the company’s ongoing transformation. The retailer will also offer “heavy” discounts for all clothing, footwear and accessories lines at its Sydney and Melbourne stores, starting Thursday.
Following a career spanning public and foreign policy, as well as nuclear diplomacy, Katrina Van De Ven decided to focus on her other love: fashion. Over a 12 month period, Van De Van created what is now one of Australia’s most exciting plus-sized fashion offers: LükBook. In short – there is no such thing as an average day.
True Religion is just the latest in a wave of popular, Y2K-era fashion labels experiencing a revival at the moment. Inside Retail connected with the CMO to delve into the details of True Religion’s millennial and Gen-Z-geared marketing strategy. What does that mean exactly?
As mass production continues to dominate the fashion and homewares industries, there is this growing desire to break free from mainstream trends and curate a wardrobe or living space that reflects our own personal identity. This gravitation towards uniqueness is again deeply rooted in human psychology. Nostalgia also plays a significant role.
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