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High-profile fashion collaborations are nothing new, but does making luxury accessible and marketing it to a younger audience come at a cost? Bitmoji, is a platform subsidiary of socialmedia platform Snapchat, and there are over 2.7 Over the years Bitmoji has partnered with many fashion brands, including Ralph Lauren and Levis.
Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. Socialmedia sensation.
After a particularly hot day in the Dominican Republic, Hurtado experienced the lightbulb moment to launch her brand Hello Updo, a hair accessories brand specialising in products designed for voluminous hair with varied curl patterns. IR : In what ways do you believe Hello Updo fills a white space in the haircare market?
Sydney-based fashion brand One Mile was founded by Sammy Robinson in 2020 after a collaboration with another brand sparked the desire to have her own label. One Mile made its runway debut at Afterpay Australian Fashion Week 2022 with its Resort ’23 collections. Things happen so quickly, that’s the exciting thrill of it.
As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What about socialmedia? I think that’s how it feels non-intrusive and more engaging.
Physical stores are still preferred to online channels among Gen Z Aussies when it comes to shopping for fashion. More than half of respondents learn if a fashion brand is sustainable or ethical before making a choice to purchase by checking brands’ websites and socialmedia channels, or word of mouth.
Harli + Harpa is currently recruiting staff using its socialmedia profiles, the Australian Financial Review reported. The new retailer will market itself as “Your walk-in jewellery box” and open a store at Sunshine Plaza, among other planned locations.
While some retailers have reversed course on their support for changing the date after the failed Voice to Parliament referendum and public backlash, Melbourne-based social enterprise and fashion label Homie is standing in solidarity with First Nations people on January 26.
To help plus-sized men find good-value fashion, menswear label Connor has launched AXL+Co into the Australian market. The report found that 73 per cent of Australian men identify as size ‘large or above’ with 48 per cent agreeing that it’s “hard” to find stores that cater to their size or fashion needs at a “reasonable price”.
The AI-generated clones will then be used in select socialmedia posts and campaigns, with permission from the models they duplicate. ” H&M told Business of Fashion that models will retain control over their digital likeness and can allow other brands, including competitors, to use them for marketing. .”
Today, the Salomon customer includes Pilates princesses whose ‘fit checks’ on socialmedia have contributed to the virality of the shoe styles, whilst the brand still caters to its core original consumer of adventure seekers. In winter sports and snowboarding is a key growth opportunity for the brand.”
The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.
‘From dusk to dawn’ was the theme of this year’s Country to Couture showcase of Indigenous fashion, and the designers certainly delivered, sending a wide range of looks down the runway from glamorous evening wear to cool athleisure — but all with a culturally significant story to tell. .
After a tumultuous year, the much anticipated Afterpay Australian Fashion Week (AAFW) hit Sydney last week, marking the return of live shows once again around the world. Anna Brennan, The Iconic, general manager of fashion. First Nations Fashion & Design. Images: Getty. Images: Getty. “As
Global luxury resale platform Vestiaire Collective is about to unveil a new initiative this week called Collective for Change, a series of monthly conversations around sustainable fashion and inclusivity taking place on Instagram Live. Fashion activism starts with knowledge exchange. This is driven by the growth of the resale market.
Fashion has embraced technology at every turn from socialmedia to virtual change rooms, yet consumers’ wardrobes have remained analogue. I wanted to build something to reshape our relationship with our wardrobes and rewire how we experience fashion,” she added.
Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on socialmedia, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.
Socialmedia shapes wedding retail Christina Wettstein is the co-founder of bridal retail companies Melange de Blanc and Coterie White and has been in the wedding apparel industry for over 17 years. She has observed an increased interest in gown customisation services, largely thanks to socialmedia. It has it all.”
Of all the popular fashion brands in the ’90s and early 2000s, few can rival the legacy of BCBG and its sister labels BCBG Max Azria and BCBG Generation. These transformative collaborations with two leading partners reinforce BCBG’s commitment to setting new standards in fashion and celebrating confident, stylish women.”
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.
In support of the capital’s creatives thriving through the pandemic, Westfield London and Westfield Stratford City are hosting socialmedia brands that originated as side hustles in 2020 to support small business as non-essential retail re-opens. Brands include: Tingle.
Spanish retailer Mango is honing in on adaptable clothing to help customers adjust to wild swings in temperature as climate change makes fashion less seasonal, Chief Executive Toni Ruiz told Reuters. The post As climate change makes fashion less seasonal, Mango turns to adaptable clothing appeared first on Inside Retail Australia.
Good design is influential In what might be a surprising revelation given its heavy socialmedia presence, Shevoke doesn’t pay for influencers to wear its eyewear. This strategic network has helped Shevoke save on expensive shoots and potentially paid media placement. Moreover, they generate sales.
Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out?
UK-based women’s fashion retailer PrettyLittleThing went to Fiji to shoot its Australian-exclusive campaign featuring five local influencers. The post PrettyLittleThing films Australian campaign with socialmedia stars in Fiji appeared first on Inside Retail Australia.
Louis Vuitton, LVMH’s top fashion brand, will raise prices globally on Wednesday as a result of increased manufacturing and transportation costs, a spokesperson for the French luxury goods company in China told Reuters.
Cult-favourite women’s fashion brand Ganni is set to open its first standalone bricks-and-mortar stores in Australia following a new partnership agreement with local retailer Incu. . Rather than using traditional marketing, the brand taps into real customers who share their outfits under the #gannigirls hashtag on socialmedia. “If
Consumers empowered by socialmedia are now dictating to brands which trends they need to meet. Niche aesthetics continues to take a front-row seat for both buyers and brands as they attempt to keep up with socialmedia trends. But expect many more to follow suit.
By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent. billion market in 2023.
Slipper specialist Monte, fashion label Arnsdorf and blanket manufacturer Seljak Brand have all announced that they are closing down in the last few months. The post Why slow fashion brands are closing hard and fast in the cost-of-trading crisis appeared first on Inside Retail Australia.
The store which is JOSEPH’s only London outlet joins premium fashion brands including Lacoste, Hugo Boss, Tommy Hilfiger, Calvin Klein, Ted Baker and Hackett under The O2’s world-famous roof. Icon Outlet was recently ranked in the top 10 UK hotspots based on fashion brand openings over the last 12 months.
Not only can Masters’ sprint, she can juggle – being the PR head of a global athleisure wear empire, training, and having a blossoming socialmedia career with 300,000 followers. During this time, my socialmedia profile grew – brands, including LSKD, approached me to collaborate.
My love for fashion began when I was five years old. In fact, since my childhood, I loved to make clothes and accessories for dolls, and at 10, I designed and sewed clothes for a play that I directed for the children in my family. After years of styling myself, others began to ask for help, which prompted me to do a styling course.
Italian luxury fashion house Bulgari, known for its high-end jewellery, watches and accessories, as well as the Bulgari chain of hotels and resorts, has launched a virtual world within Zepeto, Asia’s most popular metaverse platform. It is a 3D space for customising your avatar, completing quests and sharing content to socialmedia.
Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. It stands to reason that luxury brands forge this future, as fashion is a common denominator across cultures and countries. Virtual and physical fashion.
KordaMentha Restructuring, as voluntary administrator, has begun a sale process for the business, which sells eyewear on its own website, as well as through online fashion retailers including The Iconic. . The brand was once part-owned by socialmedia influencer and entrepreneur Steph Claire Smith and her partner Josh Miller.
Out of that conversation came The UnGenderwear Project, a multi-year initiative to break down gender norms and stereotypes in the fashion industry. Inside Retail : For those who are new to the movement to de-gender fashion , can you explain why it’s important? . Introducing The UnGenderwear Project. Deni Todorovi?:
The Australian Competition and Consumer Commission (ACCC) is cracking down on misleading testimonials and endorsements by socialmedia influencers. It will include a review of socialmedia platforms including Instagram, TikTok, Snapchat, YouTube and Facebook, as well as live streaming service, Twitch.
Leading augmented reality (AR) platform Zero10 has collaborated with New York-based creative practice Crosby Studios to create a physical pop-up store offering digital fashion and immersive experiences. People visiting will have 30 minutes to walk around and virtually try-on digital fashion from the five-piece collection.
French fashion designer, Manfred Thierry Mugler, who was behind designs worn by Beyonce and Lady Gaga, has passed away, aged 73. . “We May his soul Rest In Peace,” said a statement on Mugler’s official socialmedia accounts. . We are devastated to announce the passing of Mr Manfred Thierry Mugler on Sunday, January 23.
If you’re a fashion retailer, this could be new accessories to change the look of the outfit as a more economical alternative to a whole new wardrobe. The stressors of economic uncertainty make fast fashion purchases feel frivolous.
The peer-to-peer marketplace launched in 2021 and provides fashion influencers and sellers a platform for livestreaming commerce. Livestreaming has increased exponentially in recent years, due to the rise of livestream commerce in China, socialmedia app TikTok, and streaming platform Twitch for gaming.
The store will take up a 4,500 sq ft space and will house both of the brand’s labels, Blue Vanilla and Pink Vanilla, offering a broad selection of affordable, high-quality clothing, footwear, and accessories. The post Vanilla Women’s Fashion Brand Joins Merry Hill appeared first on Retail Focus - Retail Design.
The Nike Style concept store is located in the bustling Hongdae neighbourhood, which is known for its art and fashion culture. Gender-agnostic zones are featured throughout the store for fleece, tops, footwear, accessories, and other style-led collections. Gender-agnostic zone.
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