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Behind Vera Bradley’s brand turnaround strategy to reach Gen Z

Inside Retail

Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. However, Minkow noted that nostalgia alone won’t help the brand make a proper comeback.

Strategy 130
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Key Strategies to Improve Your Retail Company’s Online Customer Journey and Increase Customer Retention

Retail Focus

It’s is more than just making a simple purchase; it’s about providing an effortless, engaging experience that keeps customers returning to your business. For example, an online clothes retailer could use stored information to offer a customer clothing and accessories that are appropriate for their specific style and size.

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How Mimco MD Sarah Rovis is driving the accessories brand into the future

Inside Retail

The accessories brand’s managing director reveals the two women who have inspired her most and the biggest lessons she’s learned. Without them, strategy will never be successful. This has board approval and engagement from every member of the Mimco team and our Country Road Group (CRG) partners.

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Strategies for success: LSKD and Shippit on preparing for peak season

Inside Retail

We’re seeing more resilience from brands with every-day and low-price strategies. He noted that many consumers are now waiting for sales events before they spend money on discretionary items, so retailers should consider using this time to attract new shoppers who might otherwise not consider engaging or spending with their brand.

Strategy 242
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10 Custom Accessories for Trade Show Booths 

Trade Show Booth Companies - Trade Group

Maybe all it needs is one or two custom accessories. When done right, custom accessories for trade show booths can elevate the experience for attendees. Here are ten custom accessories for trade show booths that can help you put your best foot forward. It requires social instincts and strategy to pick the right option.

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Behind Desigual’s repositioning and its Asia Pacific expansion

Inside Retail

Inside Retail spoke to Balázs Krizsanyik, GM of Desigual Asia Pacific, and Tim O’Rourke, national sales and managing director at O’Rourke Showroom, to learn more about the brand’s local strategy for the Australian market and its expansion strategy globally. IR: Could you elaborate more on the expansion strategies in this market?

Expansion 261
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Three key trends in retail strategy for 2023

Inside Retail

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. And for the year ahead, these brands need to pay attention and set future-focused strategies. The interesting path forward will be about layering these strategies to suit your retail model and customers.

Strategy 147