Remove Accessories Remove Engagement Remove Social Media
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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Vincent Djen, a manufacturing and retail expert based in China, credits Shein’s success to its social media strategy, flexible supply chain and consumer demand for the latest fashion trends at affordable prices. Social media sensation. Influencer marketing is another key tactic behind the brand’s social media success.

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Here comes the Gen Z bride

Inside Retail

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. She has observed an increased interest in gown customisation services, largely thanks to social media. Last year, the average wedding cost around US$38,000.

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Why third spaces are the retail trend to tap into in 2025

Inside Retail

Consumer interest in retail third spaces American apparel and accessories brand Coach recently opened a Coach Coffee Shop within the Jersey Shore Premium Outlets. The retail strategist emphasised that it is increasingly important to encourage digital engagement in tandem with physical store visits.

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Japan’s luxury secondhand sector gains popularity as tourism booms

Inside Retail

While Japan has long been established as a premier hotspot for vintage luxury products, particularly designer bags and accessories in pristine condition, the country has recently experienced an unprecedented surge in demand for these meticulously maintained secondhand treasures. billion yen (US$5.4 billion) and accounted for 28.2

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How luxury brands leverage culture and digital platforms to drive engagement

Inside Retail

To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. The other one was a three-way partnership between Fendi, Hiroshi Fujiwara and Pokémon, consisting of bags, t-shirts and luxury accessories and NFTs for Pokémon Go.

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When Balenciaga met Fortnite: Why luxury and gaming are joining forces

Inside Retail

Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. International high-end fashion brings theatre, status, and hype – necessary ingredients to encourage early adoption and mass engagement with digital natives. Cross-platform engagement.

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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Creating interactive experiences: Engaging customers through interactive experiences that allow them to connect emotionally with the brand is essential.