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By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. This flexibility enables the brand to stay rooted in its heritage while engaging an increasingly trend-focused generation. The companys relaunch strategy is a studied one.
We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. Despite having the opportunity to put a show on the New York Fashion Week schedule, We Wear Australian decided to go with a bricks-and-mortar approach.
The Australian fashion label delivers a unique in-store retail experience. The fashion connection Bartel said that she and her sister had always wanted to start a brand but had no idea how to go about it. Six years later, the brand has expanded to provide a full closet, with statement pieces, suiting, eventwear and accessories.
In fashion, where the majority of brands design up to only a size 16, the plus-size market (women who wear size 18-plus) is often neglected, leaving limited options for millions of women. Studies from the US and UK show that the plus-size fashion market is growing faster than the overall women’s fashion market.
The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.
Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.
Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.
The return of the Brisbane Fashion Festival has been confirmed, scheduled for August. . Brisbane Fashion Festival proved to be a much-longed-for celebration last year amid the challenges of the pandemic, and a wonderful example of the joy that fashion can provide,” he said.
Pandora is on a quest to be the world’s most desirable jewellery brand, not just the largest, but what’s fashion got to do with it? And its newest collection, Essence, debuted at the sold-out closing night runway at Australian Fashion Week (AFW), alongside on-site activations including a personalisation station.
From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. Venetia Fryzer, an Edited retail analyst, noted that bridal accessories have gained popularity in the US market, as lower-ticket items that can be worn from engagement through to honeymoon.
The annual Melbourne Fashion Week (MFW), hosted by The City Of Melbourne, is back and celebrating its 30th anniversary. “It It is quite the milestone, it does mean we’ve officially taken the designer crown of being the longest-running consumer fashion event in Australia,” Matthew Flinn, MFW senior manager, told Inside Retail.
Fashion retailer Sosandar has signed deals with The Iconic in Australia and The Bay in Canada to start its e-commerce operations in these countries as part of its overseas expansion. “Our decision to open our own stores is the logical next step as we look to offer our customers more ways to engage and shop with Sosandar.”
Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. Collaborations allow fashion brands to offer a limited-edition and exclusive product offering to their dedicated consumers – with the opportunity to attract some new ones. “It
Myer and Apparel Brands have highly complementary store footprints and customers who will benefit from an expanded omnichannel ecosystem that enables them to engage with the Group’s loved brands when and how they want,” said Wirth in a statement. Hats off to Myer.”
Further, Ebay surveys demonstrated that about one-third of wardrobes consisted of pre-owned fashion items, while about 40 per cent of Australians cited sustainability as a key factor influencing their buying decisions. With this backdrop, Ebay, supported by the Australian Fashion Council, has introduced the Circular Fashion Fund.
Acler, an Adelaide fashion business, is expanding its retail reach with a premium boutique in Sydney’s The Strand Arcade. Acler says its entry into physical retail has been carefully planned, and the store’s design reflects the brand’s desire to directly engage with customers in stores. “As
Nikita Sernack, the Australian designer behind cult evening brand Nookie, recently debuted her new fashion brand, Rumer, at Afterpay Australian Fashion Week earlier this month to a full house of industry professionals. Inside Retail: How did your career in fashion start out?
Australia’s small marketplace and the continued decline in onshore manufacturing are among the biggest barriers facing local fledgling designers, according to Melbourne Fashion Hub founder Julia Browne. Browne is an advocate and supporter of emerging and independent fashion designers. Access and equity.
Silk Laundry was founded by Katie Kolodinski in 2015 and has earned a reputation in the fashion industry for its considered approach to design. Kolodinski’s personal ethos of sustainability is a thread that seamlessly runs throughout the fashion brand, from fabric sourcing to the design and construction of Silk Laundry’s garments. “I
The uncertainty of what one might find keeps shoppers engaged, making the experience much more gratifying when a remarkable item is uncovered. Many consumers are drawn to items that evoke or spark memories of years gone by, be it fashion reminiscent of the ’90s, retro home decor, or classic cars.
Fast fashion has normalised using garments for short periods of time, and throwing them away when trends change, driving an unsustainable pattern of overproduction and overconsumption. It envisions that fast fashion will be out of fashion, and that economically profitable re-use and repair services will be widely available.
Tommy Hilfiger might be one of the most iconic fashion brands in the world, but launching a range for people with disabilities was still a challenge, according to a senior executive who shared the brand’s journey at a recent NRF event. The post Here’s the story behind Tommy Hilfiger’s adaptive fashion range appeared first on Inside Retail.
Luxury fashion house Balenciaga has partnered with Epic Games and Fortnite to release a range of digital fashion looks with interchangeable accessories. It stands to reason that luxury brands forge this future, as fashion is a common denominator across cultures and countries. Virtual and physical fashion.
Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.
Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. Disability advocate and model Lisa Cox was a consultant during Afterpay Australian Fashion Week. Consult people with lived experiences.
Jewel Changi in Singapore for example, has become an iconic landmark for both locals and tourists alike, while Shibuya and Gangnam are arguably amongst the most vibrant fashion districts in Asia. IR: How do you see these flagship stores contributing to your overall brand awareness and customer engagement strategies in the Asian market?
Retail veteran David Briskin has enjoyed a long, successful career in Australian fashion, from founding accessories brand Mimco to being at the helm of Sass & Bide for several years and chairing the Melbourne Fashion Festival. Then you’ve got the other aspect, which is Thread Together’s employee engagement programs.
A family affair Founded on the Gold Coast in 2001, Dissh is an Australian fashion brand that is owned, run, and led by women. Raised in a family of fashion retailers, who co-own the retail empire City Beach, Henry-Hicks has always been keen to work in the family business from the age of 10.
Gen Z is highly engaged in sustainability and expects brands to be transparent about their social and environmental impact, Fowler elaborated. By actively incorporating recycled fibres, ethical sourcing, and carbon reduction strategies within its manufacturing operations, Lorna Jane hopes to transition towards a circular fashion economy.
Launched by friends Barbara Bradley Baekgaard and Patricia R Miller in Fort Wayne, Indiana, in 1982, the brand became well known for its wide array of colourfully quilted handbags and accessories. However, Minkow noted that nostalgia alone won’t help the brand make a proper comeback.
The term “circular fashion” serves as both a challenge to the fashion industry’s traditional model of take-make-waste and a solution to its environmental impact. But while luxury fashion houses are well-versed in repairs, discussions around circular fashion for premium brands are often limited to rental and resale marketplaces.
In a warehouse on the outskirts of Barcelona, women stand at conveyor belts, manually sorting T-shirts, jeans and dresses from large bales of used clothing – a small step towards tackling Europe’s towering problem of discarded fashion. It did not respond to a request for comment on the suggestion it needed to do more.
Melbourne-based e-commerce platform Airrobe launched three years ago with the mission to bring the circular economy into mainstream fashion. If you think about what the peer-to-peer re-commerce marketplace looks like today for fashion, largely, it hasn’t changed since eBay launched.
Gabriella Pereira is the director of Beare Park and the recipient of the Australian Fashion Laureates Emerging Designer of the Year award this year. Meet Beare Park Beare Park is a luxury fashion label made, designed and owned in Australia. The business of Australian fashion IR : The pop-up in Potts Point; why now?
By segment, Zheng disclosed, we expect the hard luxury segment (comprising luxury jewelry and watch sales) to lose market share in 2025, at an estimated 31 per cent, while soft luxury (comprising apparel, footwear and accessories, such as handbags and belts) will gain share in 2025, reaching 41 per cent. billion market in 2023.
From humble beginnings as a fitness-focused apparel brand to a global business with a rapidly growing retail network, Staxs journey showcases the power of community engagement, strategic product evolution, and adaptability in a dynamic market.
The company says materials were sourced from commercial suppliers engaged in “sensible and environmentally-focused operations” The post 1001 Optometry unveils new store design appeared first on Inside Retail Australia.
According to the online fast-fashion company, affiliates will gain access to exclusive benefits, including commission-based earnings, promotions, and advanced tracking and insights. Shein has expanded its affiliate program into Australia to collaborate with local content creators, influencers, and digital entrepreneurs.
The British-born fashion brand has been dressing celebrities and 1 per cent shoppers, ranging from David Bowie and Jenna Ortega, for the past 54 years. DP: I’ve worked in all aspects of fashion and retail, from operations to wholesale and from merchandising to retail. DP: Well, we have Sir Paul himself.
The brands name is based on the pronunciation of the Japanese word jiyu, which translates to freedom, and comes from the brands mission to provide high-quality and trendy fashion to a broad, international audience. We look forward to bringing GU fashion to an even broader audience, Yunoki concluded.
To cut through the noise, and compete with rising domestic players, luxury brands are increasingly leveraging digital platforms to engage with consumers in innovative ways. This is true for particularly younger Gen Z consumers in China who may be both luxury fashion enthusiasts and Pokémon fans.
Original research of 1,000 UK consumers reveals, after more than two years of the cost-of-living crisis negatively impacting disposable income, 64% of consumers are buying fewer fashion, apparel and lifestyle products.
Y-3 is a permanent creative brand collaboration between Adidas and renowned Japanese designer – Yohji Yamamoto – which combines fashion sportswear into a wide range of products including sportswear, outerwear, weatherproof pieces, footwear and accessories.
Airport jewellery retailers including Colette are accommodating the gold rush by stocking up on friendship bracelets, cowgirl boots, accessories and Taylor Swift reading materials. Other accessory trends given cult status by the singer, such as heart-shaped sunglasses and cowboy boots are also up by 55 per cent and 45 per cent, respectively.
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