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How G-Star is recalibrating its local strategy for a post-Covid retail landscape

Inside Retail

By 2023, G-Star had already begun re-engaging with the market, though it wasnt until this year that the communications campaign officially went live. This flexibility enables the brand to stay rooted in its heritage while engaging an increasingly trend-focused generation. The companys relaunch strategy is a studied one.

Strategy 264
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We Wear Australian immersive pop-up is landing at New York Fashion Week

Inside Retail

We Wear Australian, an initiative created by Showroom X, is activating at New York Fashion Week with an immersive retail activation on 7 February. Despite having the opportunity to put a show on the New York Fashion Week schedule, We Wear Australian decided to go with a bricks-and-mortar approach.

Fashion 147
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How Henne is rethinking the in-store experience

Inside Retail

The Australian fashion label delivers a unique in-store retail experience. The fashion connection Bartel said that she and her sister had always wanted to start a brand but had no idea how to go about it. Six years later, the brand has expanded to provide a full closet, with statement pieces, suiting, eventwear and accessories.

Fashion 250
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Fashion brands failing plus-size women are failing themselves

Inside Retail

In fashion, where the majority of brands design up to only a size 16, the plus-size market (women who wear size 18-plus) is often neglected, leaving limited options for millions of women. Studies from the US and UK show that the plus-size fashion market is growing faster than the overall women’s fashion market.

Fashion 130
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How social commerce platform Smthgood is reinventing eco-fashion in Asia

Inside Retail

The intersection of technology and sustainability is redefining the fashion landscape in Asia, and one of the leaders of this movement is Smthgood, a marketplace with a mission. Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands.

Fashion 264
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Game on: How H&M is bringing fast fashion to the metaverse

Inside Retail

Fast fashion brand H&M recently launched Loooptopia, a Roblox game focused on creating, trading and recycling digital fashion items. Then complement fashion items with accessories, dance moves, music tracks and special effects to create different performances on the Loooptopia catwalk. Fashion for the future.

Fashion 277
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Why Oroton is bringing AR mirrors to Australian fashion

Inside Retail

Window shopping is about to get a whole lot more exciting, with Australian designer fashion brand Oroton launching augmented reality try-on mirrors across the window displays of its stores in Sydney’s Queen Victoria Building and Brisbane’s Queen Street Mall. We’ve already seen promising results,” Child told Inside Retail.

Fashion 290