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Shoptalk day three: Wayfair, Béis and Lowe’s execs discuss customer retention

Inside Retail

How Bis transforms consumer understanding into innovation and growth Speaking of knowing how to tap into the power of the creative community, few brands are as adept at understanding their customer as Bis. The post Shoptalk day three: Wayfair, Bis and Lowe’s execs discuss customer retention appeared first on Inside Retail Australia.

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Turning holiday insights into year-round success

Inside Retail

Repeat customers: How do their holiday purchases compare to their previous buying habits? Armed with this knowledge, you can tailor marketing and retention strategies to the unique needs of each segment, ensuring communications feel relevant and personalised. Was it a specific promotion, product, or referral?

Strategy 241
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The Impact of Retail Digital Transformation on Consumer Behaviour

Retail Focus

This approach harnesses data to craft personalized marketing, product recommendations tailored to individual preferences, and shopping experiences uniquely designed for each consumer. Thus, this class of personalization improves customer engagement and boosts the probability of repeat purchases, thereby strengthening brand loyalty.

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One in 10: How retailers can navigate the looming threat of “returns fraud”

Inside Retail

These strategies often include tailored interventions, collaboration between stakeholders, and the provision of support services to assist individuals in making positive life choices,” he said. Doing this can be great for customer retention and will deter fraudsters,” she said.