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Were there specific price points or bundles that resonated most with customers? Understanding these patterns helps anticipate future demand and plan better for upcoming events like Easter or mid-year sales. Customer segmentation One of the most powerful insights from holiday data lies in understanding who your customers are.
They can compile detailed analyses that showcase trends, patterns, and forecasts. Moreover, loyalty programs have evolved with digital technology, becoming more sophisticated and personalized, which increases customerretention and value over time. Grasping the subtleties of these shifts can be challenging.
Other potential measures include encouraging staff to request identification – through a driver’s licence or photo ID – as part of the return process, strengthening employee training related to the proper handling of returns, and using data analysis to track return patterns, and flag abnormal behaviour.
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