Inside Retail

FEBRUARY 17, 2022

Since the pandemic started, retail brands have been forced to make the shift to digital at warp speed – prioritising a major shift towards online purchases, customer engagement and social amplification in order to maintain relevance in this brave new world. First step towards the metaverse is design strategy.

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Inside Retail

FEBRUARY 8, 2024

The customer is always right After six years executing its ‘customer-first plan’ under King’s leadership, Myer has managed to turn around its reputation with consumers and bolster its bottom line for shareholders – even if only marginally.

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Inside Retail

SEPTEMBER 25, 2023

Venturing beyond the traditional retail sphere, the group has also made its mark in travel retail, securing its place as the master concessionaire for fashion & accessories at Jakarta’s Airport In Indonesia. This helps drive customer engagement, increase conversion rates and foster customer loyalty and trust.

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Inside Retail

JULY 8, 2024

FWRD offers a highly curated collection of iconic and emerging luxury brands, while Revolve similarly offers a curated assortment of premium apparel, accessories and beauty products at a lower price point. It recently opened its first-ever store, entering into the omnichannel realm. A seller with a 40 per cent retention rate has 2.3

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Retail Focus

JUNE 16, 2023

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. This scarcity creates a sense of urgency and exclusivity, driving customer engagement and brand loyalty.

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Inside Retail

NOVEMBER 7, 2023

“It is important that retailers recognise that BFCM is a sales opportunity that expands well beyond a four-day weekend,” advises Ben Eversfield, senior customer success manager at Klaviyo. Employing the right strategies before, during, and long after BFCM is crucial.

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Inside Retail

JANUARY 16, 2024

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

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Retail Focus

NOVEMBER 22, 2023

Furthermore, I assess their impact on the visibility of a brand, customer engagement, and overall success. During the event, the communication strategy takes a dynamic turn with a focus on spotlighting limited-time discounts and special deals, leveraging the urgency of the season to prompt swift purchase decisions.

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Inside Retail

MAY 21, 2024

At the moment our focus is providing a seamless customer experience online and in-store,” Woods said. “We “Our technology ecosystem is ever-changing.

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Boutique Fashion Expansion Department Stores 263

Inside Retail

OCTOBER 24, 2023

Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers. This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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Target Market Social Media Fashion Tailored 130

RetailMinded

JANUARY 10, 2024

In fact, this is a huge appeal to customers across the generations and has opportunities that appeal to many categories that include home decor, beauty and wellness, accessories and fashion, paper goods, pet products, kids and baby goods, and jewelry. Do you offer a multi-carrier shipping strategy? Why or why not?

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Social Media Strategy Jewelry Engagement 86

Inside Retail

AUGUST 17, 2023

When we sought answers from LP managers, enquiring about the tactics customers engaging in theft employed, their responses were both enlightening and disheartening. Recent research into the effectiveness of various security measures at preventing customer theft provides some insights. What deters shoplifters?

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Inside Retail

NOVEMBER 12, 2024

My background in retail strategy and customer engagement aligned well with Pandora’s goals, especially around personalisation and sustainability. IR : How did you land your present position with Pandora? LR: The opportunity at Pandora excited me because of the brand’s distinct identity and commitment to innovation.

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Balance Engagement Consumer Perspective 130

Inside Retail

MARCH 7, 2024

Part of the brand’s retail growth strategy for 2024, defined by the consulting CEO is to boost the overall revenue by at least 8 per cent. Other KPIs that the brand monitors include sales volumes across channels, overall revenue growth and the returns rate, which is crucial for maximising profitability and customer satisfaction.

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Inside Retail

NOVEMBER 14, 2023

Achint Setia, Zalora’’s chief revenue and marketing officer, told Inside Retail that it was all about creating a seamless customer journey. The final price of the item was listed on the 8th of November, at which point customers were able to purchase the product at a fraction of the original retail price,” he noted.

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Fashion Tailored Engagement Shopping 130

Inside Retail

OCTOBER 9, 2023

Tapping into live streaming A key part of Shopee’s customer experience is live streaming, so it will be interesting to see how H&M incorporates this feature into its broader digital strategy going forward.

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Fashion Engagement Shopping Customer Engagement 130

Inside Retail

FEBRUARY 27, 2022

There is a huge opportunity for retailers to use NFTs in their customer engagement strategy. Last year, Adidas integrated POAPs (Proof of Attendance Protocol) into its Confirmed app, which enabled its most loyal fans to secure exclusive content and special access to upcoming drops and experiences.

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Fashion Pattern Customer Engagement Artistic 130

Inside Retail

FEBRUARY 29, 2024

. “They also showcase demand for our products beyond our community and allow more customers to experience exclusive data-driven fashion from our top design partners.” Coresight’s Zheng said the strategy could be seen as a proactive step towards addressing some of the challenges Rent the Runway is facing.

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Fashion Consumer Marketing Customer Engagement 130

Inside Retail

AUGUST 15, 2023

It does so through a variety of methods, including the use of its website, social media, product packaging and custom-made postcards. The brand has also strategically positioned its bean retail areas and filter-brewing stations in prominent and accessible spots in its cafés, to encourage customer engagement and enquiry. “To

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Marketing Engagement Location Shopping 130

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

At trade shows, you can Get exposure to new markets Showcase innovations and products Directly interact with potential customers Analyze the competition’s offerings Exhibiting at automotive trade shows can significantly contribute to business success by facilitating brand exposure, customer engagement, and competitive analysis.

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Social Media Customer Retention Engagement Strategy 52

CRP

JANUARY 27, 2023

This is why the demand for unique and innovative digital marketing strategies has increased. A short production time, combined with a cohesive brand, marketing, and e-commerce strategy, paved Bing’s way to community-driven success. Businesses – startups or big players – have inundated the online world with marketing static.

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Retail Focus

MARCH 14, 2025

Whether through Louis Vuittons elegantly packaged caf and chocolate line or Gucci Osterias Michelin-starred dining experiences, luxury houses have realised that food is more than just an additional revenue streamit is a powerful tool for customer engagement.

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